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Develop a Fitness Tracking App Like Strava with Features Users Love

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Many entrepreneurs want to develop a fitness tracking app like Strava but hesitate because they believe the market belongs only to giants. 

And here’s the kicker: the market is far from saturated.  

Strava reached 120 million registered users in 2023 and earned $275 million in revenue, a 25 percent increase from the year before. More than two million people joined Strava every month, proving that the demand for fitness apps is only accelerating. (Source)

Strava created a global community where athletes stay motivated, compete with friends, and celebrate progress together. This mix of technology and social connection explains why fitness apps are thriving.

The opportunity is still wide open. If you create a fitness tracking app with innovative features such as AI-based coaching, gamification, or personalized insights, you can capture a growing audience that wants more than simple activity logs.

In this guide, we will explain how to develop a fitness tracking app like Strava, the features that make such apps successful, and the real cost of building one in 2025. If you are exploring ways to turn fitness technology into a business, this is your roadmap.

Also Read: If you want to develop a fitness app but don’t know where to start, read our fitness app development guide.

Why develop a Fitness Tracking App like Strava? 

More than just a luxury, fitness-tracking apps have now become an important part of people’s lives.  

Revenue in the Fitness App Market is expected to show an annual growth rate (CAGR 2025-2029) of 4.93%, resulting in a projected market volume of US$10.06bn by 2029. (Statista)

Fitness apps like Strava and Fitbit have led the charge, showcasing the growing demand for fitness tracker app development which in turn is leading to more demand for AI in fitness

Breaking Down the Business Model for Strava 

Before development, it is very important to understand the business model of Strava. Strava uses a freemium business model, whereby users are allowed to use core functionalities for free while premium features are available via a subscription. 

This strategy makes sure that an application gets a wider user base while having revenue from power users, and it is a proven approach for anyone planning to develop a fitness tracking app like Strava. 

Revenue Streams of Strava  

When you develop an app like Strava, you’ll need a revenue strategy that balances accessibility for users and sustainability for your business. 

Key Features for a Fitness Tracking App Like Strava

To successfully develop a fitness tracking app like Strava, you must focus on features that provide real utility while keeping users engaged long term. The right mix of essential and advanced features ensures your app is not just another tracker, but a complete fitness companion that users rely on daily.

1. Essential Features

2. Advanced Features

Why Features Matter

Ask yourself this: Would you choose a fitness app that only counts your steps, or one that provides a custom workout plan, connects you with a fitness community, and motivates you every day? The bar set by the top AI fitness applications shows why it’s essential to go beyond the basics and create a custom tracking app that blends utility with user experience.

Apps that succeed, like Strava, don’t just track workouts, and they inspire, engage, and build lasting loyalty. 

Step-by-Step Guide to Develop a Fitness Tracking App Like Strava

Developing a fitness tracking app like Strava requires a clear roadmap that balances business goals, user needs, and technology. A structured step-by-step process helps reduce risks, control costs, and ensure your app delivers real value to fitness enthusiasts. 

Step 1: Research and Planning 

Every successful product begins with a solid plan. 

Step 2: Create a Wireframe and Design 

Step 3: Choose the Right Tech Stack

How well your app works depends on the tools and technologies you use. For a fitness app like Strava, think about these options:

Step 4: Develop the MVP 

Start off with a Minimum Viable Product (MVP) consisting of the most essential features like GPS tracking, activity data, and a social feed. 

This approach allows you to build a fitness tracker app that reaches the market quickly, gathers real user feedback, and validates ideas before adding more complex features.

Step 5: Test and Iterate 

Step 6: Launch and Market Your App 

A strong launch and creative marketing strategy ensure that when you build a fitness tracker app, it reaches the right audience and gains traction quickly.

How Much Does It Cost to Develop an App Like Strava?

The cost to develop an app like Strava depends on several factors such as app complexity, feature set, and the expertise of the development team. Many entrepreneurs also ask how much does it cost to build an app like FitBit, since both apps share similar functionality and attract the same target audience.

Key Factors Influencing Costs

Estimated Development Costs

Type of AppEstimated Cost RangeWhat’s Included
Basic Fitness App$25,000 – $50,000Core tracking features (GPS, step counter, activity log), basic UI/UX
Feature-Rich App Like Strava$80,000 – $150,000Social features, AI-based coaching, gamification, wearable integration, premium UI
Ongoing Costs (Annual)$10,000 – $50,000Server maintenance, updates, bug fixes, and marketing activities

Estimated Costs Based on Development Team

Development Team TypeHourly Rate RangeProsConsEstimated Project Cost (Strava-like App)
Freelancers$20 – $60 / hourLow cost, flexible availabilityLimited expertise, higher risk of delays, less reliable$25,000 – $60,000
In-House Team$80 – $150 / hourFull control, dedicated team, long-term commitmentVery expensive, requires ongoing salaries and overhead$100,000 – $180,000+
Offshore Development Agency$30 – $70 / hourCost-effective, scalable resources, proven experienceTime-zone gaps, requires clear communication$50,000 – $90,000
Full-Stack Development Agency$70 – $200 / hourEnd-to-end services, strategy, design, development, maintenanceHigher upfront cost$80,000 – $150,000+

These numbers provide a reliable starting point, but the actual cost of developing a Fitbit like app or Strava-like solutions will vary based on scope and execution. Keeping track of fitness industry trends also helps you make smarter investments and ensures your app remains competitive.

Fitness Tracking App Development: Key Challenges and Solutions 

Developing a fitness tracker app has its own difficulties. Here are some to think about before you start the journey. Entrepreneurs who want to create a fitness tracking app must handle technical challenges, user engagement concerns, and strict data security requirements. Addressing these issues early makes it easier to launch a reliable and competitive solution.

Accurate Data Tracking: 

User Retention: 

Data Privacy: 

Scalability: 

Overcoming these challenges is essential for successful fitness tracker app development. When you plan for accuracy, retention, privacy, and scalability from the start, you reduce risks and create a platform that users trust and enjoy. Addressing these factors early gives your project a stronger chance to grow into a competitive fitness solution.

Examples of Fitness Tracker App Development in Different Industries

Fitness tracking apps do more than track daily activities. They are now used in many areas, such as healthcare, workplace wellness programs, education, and sports.  

If you want to make a fitness-tracking app like Strava, understanding how AI in a fitness app solution works in different industries will help you choose the right features, business strategies, and market opportunities. 

Healthcare and Medical Wellness 

In healthcare, fitness-tracking app is essential for preventing illnesses, managing long-term diseases, and monitoring patients from a distance. Apps like MyFitnessPal and Fitbit allow users to track important health details like heart rate, how many calories they eat, and how much they move around.  

At the same time, doctors and health workers use these apps to gather up-to-date information and suggest custom health plans for each person. 

Key Features for Healthcare Apps: 

If you want to develop a fitness-tracking app like Strava for healthcare, you can focus on features like setting personal health goals, dashboards for doctors to analyze data, and ensuring the app follows HIPAA rules to keep patient information safe.   

Sports and Athletics 

Fitness tracking apps help sports teams and athletes monitor performance, avoid injuries, and devise more suitable training plans. Some popular fitness tracking apps, like Strava, record workouts and post updates on cyclists’ and runners’ performances. 

However, sports organizations that plan to create a custom tracking app might need more detailed data analysis tailored for team sports or specific athletic events.

Key Features for Sports Apps: 

To develop an app like Strava tailored for athletes, you can add fun elements like rewards, badges, and ways to connect with others. These features help keep users interested and motivated.

Corporate Wellness Programs 

Workers’ health greatly affects their productivity and happiness at work. Company wellness apps help workers stay active, lower stress, and create good health habits. Apps such as Virgin Pulse and Limeade give businesses ways to start health challenges, monitor worker participation, and reward healthy actions. 

Key Features for Corporate Wellness Apps: 

If you plan to develop a fitness tracking app like Strava for corporate wellness, consider features emphasizing team building and providing HR managers with actionable insights. 

Education and Youth Programs 

Fitness apps aren’t only for grown-ups. Schools and groups working with kids use fitness trackers to encourage exercise and fight childhood obesity. Apps like GoNoodle add fun workouts and games to kids’ daily schedules, helping them stay active while teaching them about health and staying fit. 

Key Features for Youth Fitness Apps: 

Creating an app for education might involve balancing gamified experiences with tools for tracking progress in a way that resonates with both kids and their caregivers. 

Rehabilitation and Physical Therapy 

People getting better after surgery or injuries often need a planned recovery program. Apps like Kaia Health, made for physical therapy, offer exercises, help track progress and let users talk to their therapists to support their healing. The integration of fitness tracker app development with wearable devices serves to monitor detailed recovery metrics, such as joint mobility and functional range.  

Key Features for Rehab Apps:  

To make an app like Strava for physical therapy, focus on creating a user-friendly interface and ensuring compliance with medical standards. 

Final Thoughts 

Fitness tracker app development has greatly influenced many fields, such as health tracking, improving sports performance, workplace wellness programs, and injury recovery. If you want to make an app similar to Strava, there are many ways to tailor it to fit the needs of different industries. 

When you define your target audience, select the right features, and understand Strava’s business model, you can develop a fitness tracking app like Strava that keeps users engaged and generates revenue. Even though making an app like Strava might cost a lot, spending money on sound development and a great user experience will ultimately be worth it. 

Building a fitness tracking app like Strava is more than a technical challenge; it is an opportunity to create a product that motivates, connects, and inspires users worldwide.

Why Outsource Fitness Tracker App Development to Kody Technolab Ltd? 

Hiring a skilled and experienced company like Kody Technolab Ltd to create your fitness tracking app can be a big step toward making your project successful. Kody Technolab is a top Fitness App Development Company. They are known for building creative, adaptable, and easy-to-use apps that fit exactly what their clients want.   

Whether you’re looking to make a fitness tracking app like Strava or design something with special features, their skills can turn your idea into a real app while saving you both time and money. 

Fitness apps like Strava have raised the bar for the industry, offering a combination of high-performance activity tracking, gamification, and community-building features. To achieve or go beyond this level of functionality, you need more than just coding abilities. 

You need a development partner who knows how to develop fitness tracking app like Strava, understands its business model, applies strong user experience (UX) principles, and leverages the latest technology. This is where Kody Technolab stands out.

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