The primary intention of developing any website, irrespective of the framework you use, is to be “findable” on search engines. Search engines crawl through the applications and rely on the content put inside the application. And hence it is extremely important to have understandable and structured app content. But, React-based websites face their biggest challenge when it comes to Search Engine Optimization. And hence many developers are still hesitant about using React for their website development. But the good news is, you can make react SEO-friendly. This blog shares the ways in which you can build an SEO friendly site with React. Keep reading further.
React-based websites are gaining much more traction than ever before. Facebook, Twitter, & Google have set the benchmarks for React-driven Single Page Applications (SPA). However, the only limitation they faced is in their SEO capabilities. Search engines have a different approach to React. This blog will discuss the SEO problems with React and how you can deal with them and build a single page React app SEO-friendly.
SEO for React-driven websites is important because 95% of web traffic goes to websites visible on the first page of search engines. Not just that, almost 65% of web traffic goes to the top 5 ranked websites. Well, now you decide, can you afford to lose the attention you will get if you are on the first page of the results?
You are reading this blog for two reasons: first, you already have a React-driven website or second, are planning to develop one. For both scenarios, it is important for you to understand how Google crawlers work?
The primary task of a search engine, be it Google, Bing, or Yahoo, is to show results relevant to the keyword query made by the target audience. And to do this, search engines use web crawlers, also called bots.
Bots regularly visit the website and analyze the content on every web page for better understanding. It regularly checks for new content updates on the web pages based on its various algorithms, number of backlinks, and more.
It downloads the HTML and CSS files and sends it to the respective servers. This is further analyzed and indexed by the search engines. And the most relevant search results are shown to us. As simple as it may sound, dealing with React-driven websites is a real hassle. Why? Read the next section.