A great UX design has the potential to engage users & build reliable products, but a lousy UX design might just slip users’ minds and jeopardize your project goal. It has become critically important to focus on UX that can easily translate into a seamless, meaningful experience. The quality of design & its effectiveness has evolved over the years.
Today, every mobile app development company is obliged to deliver an app complying with the industry standards & providing a high-quality experience. The reason behind this immense popularity is that the app-focused industry is laying the grounds and making people feel more connected. This new trend in the industry is expected to make 581.9 billion US dollars by the end of this year(2020 as we write).
This gold mine industry will not be in your favor if your business app provides an unpleasant experience or commits mobile app design mistakes. You just can not afford to make mistakes at all!
So here is our checklist or let us say, “don’ts” of things you should avoid while designing UX for mobile applications.
1. Failing to check the application’s compatibility with other apps:
Mobile application’s responsiveness is the key factor that influences customers and leaves a long-lasting impression. You may implement every aspect of UI/UX design and cover every stated requirement in the functional Vs. non-functional requirement document, but if your application fails to render a consistent experience across devices in the presence of other apps, you will fail to mark a presence in the market. Therefore, make sure that you check the application’s compatibility to work with other applications.
2. Concentrating entirely on creativity:
Creative UI is one part of the app development process; the other part is UX. Do not combine both the tasks and focus only on the creativity of the design. You need to check the application’s usability using the data, metrics, and feedback available to you. A single mishap can literally spoil the mood of the users. Hence, try to avoid mistakes when designing mobile apps.
3. Ignoring UX in the later stages of app development:
Mobile app development consists of a series of steps that need to be executed religiously. This series of steps should be in tandem with each other throughout the app development cycle. Which further means, if you are considering UX aspects at the beginning of the development, it should be done throughout the cycle. It is a cohesive process, and overlooking UX or committing common UI/UX mistakes at the later stages might divert you from the product’s end goal.
4. Not considering empathizing with the users:
You might become successful in developing an aesthetically pleasing application, but make sure to connect with the users at the right chord. Empathizing with the users helps you in delivering the product exactly how your users would have dreamt.
Remember, your end goal is to stand out in the market, and not just to compete with strong heads. This idea will differentiate your application from the others & save it from being uninstalled.
5. Emulating with the competition:
Being in the race is good for your business, but it should not be done blindfolded. What works best for them might not work in your best interest. When you are into the competition, it is always best to draw inspiration from your competitors, but copying their idea entirely makes you more or less the same. You may not be in the capacity to analyze your own business benefits if you believe in following them closely.
You have to observe, research, and then implement the customization of your mobile application.
6. Complicating the interface design:
More than often, we describe in our blogs the reason why people love using applications like LinkedIn, Instagram, Airbnb, Uber, and more. The interface and the simplicity of these apps look more convincing over any other.
Hence, while designing the application’s UX, you should keep simplicity at the top. Your application should have an easy-to-navigate interface that can quickly assist users in their chaotic life. You should also analyze if it is worth keeping three screens in place over one or if the provision of the “xyz” feature makes a difference in the application. This exercise will help you in designing a UX with a purpose without compromising over the intuitiveness. You can also hire a UX/UI designer who would guide you with the process.
7. Getting overwhelmed by the trends:
Just like we mentioned above, do not get carried away with the flow. You might have a soft corner about how Uber works, but you need to check if the trend they follow will help you in enhancing the experience.
Having said that, not all the trends suit your project profile. It falls under your umbrella to check the trend’s reliability.
8. Poor app architecture:
Are you confused about how this plays a role in deteriorating the user experience? Well, the app development process is a repetitive cycle of iterations. Suppose you have an unclear or poor app architecture. In that case, you may not be able to work upon the application’s features/functionalities.
An app with a robust architecture allows you to map out the app’s requirements & flow better. You get the opportunity to cover up every single desire of your customers’ and progress accordingly.
9. Using “tooooo” many customized icons:
You may have read a lot many articles suggesting that you should customize your app; however, that is not much applicable when it comes to icons. You may work upon the text, font, colors, graphics customization, but not too much with the icons.
It is better to use universal icons for easy understanding of the customers. An out-of-the-box icon may confuse the user leading them to disconnect the application instantly. Maintain the consistency of design; either go for outlined or filled icons. You have to check that the “symbol” or the icon conveys exactly the same meaning you wish to convey to the readers.
Having said that, the icons’ size and color should also be aligned on all the pages of the application.
10. Not optimizing the application enough:
How long would you prefer to wait for an application to be loaded on your mobile device? 3 sec, 5 sec, 10 sec, or how much? Well, you have a very short window of time to impress users with the UX. Hence, it would be best if you made sure that the images, videos, and graphics are optimized for a seamless mobile experience. Remove any unnecessary element on the app and optimize it for better functioning.
11. Redundant push notification messages:
If you go and check your phone right now, you would find it full of push notifications, to be specific, 46 push notifications daily. Most of the users find these notifications unuseful and consider them spam.
Hence, to refrain your application’s push notifications from being spammed, you need to maintain the right balance of it. You can not flood it with too many, nor can you avoid being noticed. Therefore, sit with your team and decide the type and number of notifications you would send to your users.
12. Ignoring the feedback received:
Once you develop a prototype or an MVP, you are achieving the first milestone of app development. But the next milestone will be achieved once you start collecting users’ feedback and work upon it.
You can also collect the same during the usability testing process and incorporate the same in your application. You would have seen how popular applications such as Instagram & Uber evolved in terms of design and experience over time.
13. Including too many pop-ups:
You might have someone who would advise you to include pop-ups to increase conversions! But how much is it worth? Just like the push notifications, you have to optimize the number of pop-ups you will have on your application.
You should not fill the users’ screen with pop-ups, pop-ups, and only pop-ups. Instead, give them a space to explore your application’s functionality.
14. Not defining & aligning the text hierarchy:
Content is an integral part of application development. What you put into the application decides how your user will navigate through the application. Therefore, you need to brainstorm the content ideas and also plan out to organize the same.
Chart out the content plan and decide what needs to be comprehensively described and which part plays a prominent role in the entire page. Deciding the heading and the subheadings using adequate spacing and kerning is also important. You need to ensure that each of the sections is clearly visible and separated from the rest.
Aligning the text is a taxing task. You should not freak out when it comes to writing & rewriting the page’s content because it looks unaligned. It would help if you refrained from adding your content creativity at the cost of text alignment. Aligning the text is important because it sets up a visual connection with the audience.
15. Faulty touch taps:
It might look irrelevant at the first go, but if you want your customers to complete the navigation and perform an action, you have to make sure about the tap buttons. A wrongly positioned button might lead them to frustration.
Hence, while you incorporate clickable elements, make sure that they are compatible with all types’ mobile screens. You can plan to make the tap target a minimum of 45-57 pixels wide and consider an adult finger index of 1.6 to 2 cm.
16. Not keeping the UX voice consistent:
Little do people know about UX voice; they undervalue it. You have to make sure that the UX voice remains consistent and plain. It should be relatable to your brand’s personality and deliver exactly what you wish to convey.
It is advisable not to jump into the bandwagon while you are initiating the mobile app development process. It is better to consult an expert who would guide you with the mistakes that you can avoid while designing the UX of the app.
If we were to put it simply, then there are many UX mistakes & mobile application-design mistakes that you will probably make. However, if you learn about them in advance, you can definitely save yourself from the mud. Your UX should generate trust amongst the users and push them to use it more frequently. It should dominate over everything else; then, only you can be on their top list of applications. We hope you have found this article useful in developing a reliable product for the future. If you still have any UX-specific queries, feel free to connect with us here.