Who doesn't love having a personal assistant in the pocket? Everybody loves having one, especially when it is available at a pocket-friendly/ free of cost. Today, when the times have shifted towards the adoption of on-demand apps like Uber, people expect to have an on-demand app for the travel and hospitality industry. That’s exactly what a concierge app does, assisting people in bookings, registrations, service assistance, front desk management and more. Big hotel chains like Marriot, Hilton already have their concierge app service already. Do you wish to build a concierge application? Yes? Then read this blog and get detailed information about why the concierge app industry is emerging, how you will benefit from developing a concierge app and what are the must-have features of a concierge application.
Well, it would be true to say that, “comfort necessity” led to the idea of concierge app development. The concierge app allows a customer to request various types of concierge services, like hotel booking, to information and booking to nearby tourist places to order food in the room. A concierge app having exemplary features and unique look gives and extraordinary user experience.
You may think, why the craziness for the concierge app? Well, the hospitality industry has crossed the revenue of $550 billion in the year 2016. It is expected that the AppStore will host around 5 million mobile apps by 2022? So what? This makes it clear that if a concierge app is developed by a hotelier or a travel agent, it is going to give them a competitive edge over others.
A Concierge app development company has a great opportunity for the future. Are concierge apps already on your mind? Well, why not? You can connect with us if you have any such idea of building a concierge app for your business. Before we move ahead with the detailing of a concierge app, let’s know about the various types of concierge apps.
Front-desk concierge app:
This service helps customers order room services, perform check-in and check-outs, ask for a room transfer or more information about the prices and the rooms.
Travel assistant concierge services allow guests to book their flights, book a city guide, get suggestions for nearby restaurants, activities and more.
This is another type of concierge app service that takes care of the events for you. With such service, a guest is able to conduct a meeting, conferences, manage beverage serving, temperature regulation and more.
Well-known hotel chains like Marriot have already gained its part to benefit from the application. Apart from just the booking feature, they have provided many other services which put the guest at ease.
Marriott understood the specific needs of their target audience which every hotelier or travel manager who wishes to develop a concierge application needs to understand.
We have listed down a few benefits of concierge app:
1. It allows you to understand the specific needs of your target audience. The special feature within the app, analyses the user’s behavior and gives you a detailed report of the needs.
2. If you can treat your customers as per their expectations, you have chances to increase their loyalty.
3. A concierge app gives you a chance to increase your brand visibility. It has the potential to reach out to the customers who are searching for the services you offer.
4. A concierge app gives you a chance to reach out to the customers and solve their queries at a lightning speed.
5. As the processes are digitally controlled, there are less chances of human errors.
6. A concierge app can be used as a great marketing tool to reach out to a broader range of audiences.
7. It gives you the power to control staff productivity and thereby channelize the communication within the team.
If you still aren’t convinced, let’s have a look at the concierge app market analysis:
Audiences and event managers are looking out for premium and state-of-art luxury services. They wish to have service perks, support and everything else, by just a single tap on the mobile phones.
The global revenue of mobile applications is expected to cross $935.2 billion in 2023. As mentioned above, the annual revenue from apps on App Store and Google Play is already 4.5 million at the beginning of the year 2020. Hence, the competition is huge.
Based on a whitepaper published by World Economic Forum along with Accenture, it suggests that if a hotel app understands their guests' needs and gives highly personalized experiences, they can earn up to $2 billion as additional profit by the end of 2025.
The same analysis is for the market of travel concierge apps. A study conducted by Hotels.com says that almost 46% of respondents are inclined towards using mobile concierge services. Further analysis includes,
Table reservations at restaurants (62%);
For directions (51%);
Tickets for tourist locations (48%);
Coffee table bookings (25%);
The figures look quite promising and compelling for you to create a concierge service app today. But wait, do you know what are the basic features that you need to have in your concierge app? Let’s find out in the next section.