If you have a fitness app on your phone, we are not surprised. Digitization of the fitness industry has taken the experience to another level. Don’t you like your instructor? Get one online. Your workout routine doesn’t seem to help? The apps will customize a routine, especially for you by considering your goals. Sounds convenient right? Well, for women who do home chores and have a job with a hectic schedule, the use of a fitness app proves very efficient. The same has been proved from various research studies. Did you know that women are 75% more likely to use digital tools for healthcare than men? That means you’re looking at 50% of the global population as your target audience.
The combination of women and technology empowering women is coined as ‘Femtech’ Femtech aims to address all women's healthcare needs, and it is forecasted to become a 50 billion-dollar industry by 2025. The pandemic serves as the perfect time to get on board this ship, as mobile and tablet users increase, and accessibility to gyms decreases. Find out how you can create a successful fitness app and get your half of the market share in the points discussed below.
Here is a step-by-step process of women’s health and fitness On-demand App Development:
Sketch an Idea to develop Women’s Fitness App
When you’re opting to develop a Women's fitness app, you need to decide some vital things beforehand. One of the most critical aspects is the type of fitness app. Fitness apps now come with various features such as progress tracking, enthusiasm to keep going, socializing, diet planning, etc. These apps almost become your personal trainer that fits in your pocket! According to tasks and performance, fitness apps can be divided into three categories:
Exercise and workout
Activity tracking apps let you track a user’s physical activity and collect information. It can record the number of steps taken, stairs, climbed, hours slept, distance run and calories burned. Nutrition planning apps lets you monitor and control food habits to reach the user’s personal goal. They can make grocery lists and collect recipes!
Create a meal planning app for weight loss and excellent health. Workout apps give you a fitness trainer on your device. You can choose the level of physical training, set personal goals, and even do a customized workout. You can build a yoga and fitness app for iOS and Android.
Identify Need for the Women’s Fitness App for people
Women’s health is frequently excused as a niche market; however, times are changing, which can be credited to the growth of the’ she-economy.’ Women not only play an increasingly pre-eminent role in the healthcare industry, but they also have a higher purchasing power. Fitness tracking, diet and nutrition, and lifestyle management apps governed the men’s health market for the longest time.
In contrast, the market for women's health tracking and fitness app development remained relatively small. According to a new report by Grand View Research, San Francisco, the global women’s health and fitness app market size is anticipated to reach 3.9 billion dollars by 2026.
The business model for Women’s Fitness App
Choosing the business model for your app is crucial as it might make or break your company. There are different ways to monetize your application to get the full profit from fitness app development.
You can choose from:
In-app Purchases: This is one of the most popular ways applications get their income. You can release a free version to your audience, and you can charge them for exclusive recipes or an advanced feature. You can even charge access to any premium content.
Paid Apps: A method that a lot of paid apps use to attract users if releasing a trial version. If they like the trial version, then they are more compelled to buy the subscription.
Advertisements: Let other fitness brands run ads on your app while you can charge a cost-per-click or a cost-per-mile commission.
Free Apps: Users would receive basic app features for free, but to gain access to premium features and higher levels, they have to pay. Advanced fitness plans and personal fitness coaches are excellent ways to work out apps to make a profit.
Need for Market Analysis/competitors analysis
To compete with the market, you should know what a typical user expects to get from a fitness app. You can try conducting self-dependant market research if you don’t have the means to hire a professional company. You can focus on who your target audience is, what they expect in the future, what type of fitness app is the most profitable, etc.
The objective of the competitive analysis is to ascertain the competitors' strengths and weaknesses within your market. Strategies that will present you with a sharp advantage, the boundaries that can be expanded to prevent competition from entering your market.
Type of apps or popular apps in the market
Now that you know how information regarding your competitors relates directly to how well your app will fare in the market, we can study the popular types of apps available.
Aaptiv links the guidance of a personal trainer with high-beats-per-minute playlists. A trainer’s voice can lead you through a studio-style session with great playlists, to boot. You can understand why it’s one of the most popular apps. Also, you can choose from hundreds of classes like running, weight training, yoga, and meditation.
All Day by Adidas
This training app was tailored explicitly for women. It studies your movements, nutrition, mindset, rest, which are considered to be the four key drivers of athletic performance. Also, you will find tiny discoveries, breathing exercises, guided meditation, and science-backed mini-tutorials.
After these two, Daily Butt Workout and Sworkit come close as they provide different variations of workouts and easy-to-follow videos.
Advanced and must-have features
Each fitness app is different from one another. They all provide various perks and services. However, some basic features are required in any standard fitness app to make the user experience more pleasant. Here are the following:
Log in feature
Let your users sign up and register through other social media platforms like Facebook, Apple, Google, etc.
By having individual user profiles, you can let your customers set specific goals, age, gender, weight, etc. The app can be more productive and can provide consistent fitness routines for the best results.
Compatibility with fitness trackers
Your app must connect to as many wearable trackers as possible. Activity tracking devices, paired with fitness apps, allows collecting and storing useful information such as heart rate, calories burn, types of exercises and duration, and intensity of physical exercise.
Activity Tracking for Users
Being able to track the progress of the user’s journey will let them realize how well the app and their hard work has translated into actual results. These features help users get a more accurate result in their fitness needs and requirements.
This feature allows users to map out different routes for walking, cycling, and running. With the map provided in the app itself, you can track your distance while running or cycling. It also acts as a motivational boost.
You can also opt for having more advanced and premium features that will help you attract and retain customers. Here are some important ones of them to develop fitness and workout app:
Set up your Goals: A fundamental part of fitness training is to have a goal and work towards it. Hence, setting your own goals is one of the integral parts of a fitness app. Being able to set your objectives is very motivational. Moreover, users often choose their preferred fitness apps based on if they can customize their goals in them or not.
Guided Tutorials: Implementing instructional content in the app such as pointers on how to stay fit and well, methods for a healthier mindset in exercising, and even exercise tutorial videos allow the users to remain committed.
Gamification: This characteristic creates more motivation for users and limits them from halting the usage of your app. Moreover, giving rewards, medals, and elements of competitions provide the users with a strong mindset to attain their goal and remain motivated.
Technologies stack required for Women’s Health and fitness app Development
When it comes to the functionality of fitness apps, the tech stack is incredibly essential. In this case, we can study the most significant market shareholders like Fitbit and All Day to see what kind of tech stack they have used in their app.
2. In the case of cloud hosting, Fitbit uses IBM SoftLayer, a public cloud computing platform.
3. For cloud communication providers, they use Nexmo and Twilio.
4. In the case of the framework of the app, they use the Android SDK and Spring Framework.
5. For the API, Fitbit uses Runscope. To provide seamless user experience, they also use Fastly for its Content Delivery Network.
6. When it comes to group chat purposes, they have used HipChat. And for the help desk, the developers have integrated the use of Desk.com.
7. For payment gateway, Braintree is one of the leaders in the mobile payment market along with Stripe.
Functioning/working of the app - How does this app work?
Every development project begins with the product discovery phase. In this stage, your development team will:
1. Determine the range of work expected for your project
2. Build the project roadmap
3. Develop resources and set the MVP budget
The discovery phase takes four to six weeks. It combines a functional specification development, creation of UX/UI design, and visual prototype of your app to give you a clear vision of the end product.
It is an evaluation to see how the people involved in the app functioning or UI and how they feel about using it. Fire companies have often conducted this test to check firefighting/detection systems' workability to remove any deficiencies. Health and fitness app Development companies sometimes do similar tests with their users to see if there are any bugs to be removed before launching it. This further helps in improvising and creating a high-quality fitness app like GymNadz.
Launch & Marketing of app
Launching and marketing for your on-demand app will define if your app is going to make it or not. You can apply pre-launch marketing strategies to attract attention and drive traffic. Know your competitors, start marketing your app early, maintain a website, and a blog for your app.
Moreover, create a social media presence and connect with email campaigns. Having press kits and optimizing your app store ranking is a must. Furthermore, you can launch your app for both Android and iOS to expand your reach.
App Development Team
You could be excited to make your fitness app, but the only way to create a successful one is to hire mobile app developers. You need a group of professionals to turn your working idea into a solution. So, where can you find these fitness app developers? For starters, developers from the US, EU, and Canada charge an average of $110 an hour, whereas Asian countries are comparatively cheaper.
How much does a Women’s Fitness App like GymNadz Cost?
Various on-demand fitness apps are present in the market like Runtastic, Fitbit, Google Fit, and different mobile app development companies that charge between $5,000 and $10,500 per platform. The total cost depends on the features you want in your app. Moreover, it may cost you around $2000-$4000, $4000-$8000 for mediocre apps.
Furthermore, the cost to create a meal planning app for weight loss like GymNadz comes out to be $8000-$12000 for sophisticated apps. It could be more than $12000 for highly complex apps.
On-demand Fitness app development can be quite challenging. But now that you have an idea about building a fitness app, it will be easier for you to determine the cost of your plan. Also, your app should have the best features, such as user account, customizable goals, accurate activity tracking, and social media connections.
The app should be able to devise a custom workout plan feature. Collaborate with as many wearable producers as possible while maintaining cost efficiency. Moreover, people love competing and comparing themselves to others, so give them the platform they need.