2020 was not normal, but definitely gave us a new way of living a normal life. The so-called “new-normal” forced people to live in the house, abstain from social gatherings, and work from home. All these factors contributed positively to saving ourselves from the pandemic, but it left a major impact on people’s mental health.
It became difficult for people to cope with the “stress” that might have arisen for one or the other reason. But.. but... Some of them are smart enough to get rescued by a meditational app. Meditation apps like Headspace or Calm help you be calm, composed, and in harmony with yourself. If we were to conclude what a meditation app development gives to an individual: It gives you a stress-free life, free from distractions and anxiety.
The positivity these applications proffer to the individuals is mind boggling. You would be surprised to know that these apps have already crossed 10,000,000 downloads already!! I am sure, people now know how to use their smartphones smartly in their interest, do you agree?
Meditation application development has so-far proved to be the biggest hit in the on-demand app development industry. The meditation app development market is expected to grow to $4,337.95 Million by 2027. That’s indeed a huge figure to inspire you if you are planning to develop a meditation app like Calm.
Mental-wellbeing and stress management are highly praised in today’s society and in our thoughts, we would say, it is the right time to make a meditation app like Headspace or Calm, for me, you, friends, family, and everybody around. To develop a mental-well being app, you need to connect with an experienced meditation application development company that will not let you fail and help you achieve your goal.
In this article, we would be discussing some successful apps, a brief introduction to mindful meditation apps, its features, and meditation app development cost. Let’s begin with the names of the players in the meditation app industry.
The Mindfulness app;
Stop, Breathe & Think.
A brief introduction about the two apps that made breakthrough records, Calm & HeadSpace.
Andy Puddicombe introduced the Headspace app in the year 2010, who thought of spilling the beans of meditation & stress-free life. He, at the age of 22, started taking training from a Tibetan monastic across Asia. The peace and calm he felt with the training inspired him to make a meditation app named Headspace. Headspace was his entry ticket to reach millions of people, with a set of around 365 meditation sessions recorded by him personally. However, apps have evolved over the years and things have changed.
The Calm app was introduced after Headspace in the year 2013, but this app too, soon became the preferred choice of personal narrator/guide of the people. The application offers soulful meditation music that helps people be calm & composed and overcome sleep and anxiety issues. It covers audio of sleep stories narrated by actors and professionals.
The Calm app has all the visual elements covered in profound color hues and connecting images. The Calm app helps you get sleep, but you should know that sleep tracker app development is altogether a different story.
How should you earn money by making an app like Calm or Headspace?
Meditation apps are disrupting the market. Well, you have a higher chance of getting a good Return on investment by following any of the below mentioned monetizing options.
A subscription-based model is a preferred and convenient way to make money through the app. In this model, the registered user pays a fixed amount of money to avail of advanced features & a unique meditation experience. This fee can be charged monthly or yearly, which depends on the app administrator.
This monetizing model allows the user to purchase some services/products from the application itself. However, you need to ensure that you have a library of meditation sessions/music/videos/audios for the users to purchase for implementing this monetizing way.
This may not be a suitable option for you to begin with. The reason being, your audience doesn’t know what you offer and how you are different from other meditation apps in the market. But, this is just for your reference, that you can launch an app that a user can download & access only after paying the download fee.
You can allow other parties to market their services using your platform. In return, you charge them a fee for using your platform.
Whichever option you choose, make sure you have a steady flow of income into the bank accounts.
Now, let’s look at the top list of features for developing a meditation app.
This is an exclusive section written by experts keeping in mind some popular meditation apps in mind. You may take inspiration from any other meditation apps of your choice.
User onboarding should be a comprehensible experience. You should not frustrate your users by giving them everything on the plate. Give them a short walkthrough of how the tabs work and what appears next after navigating through the screen. Keep them hooked and introduce them to the application. You can also make an interesting video that will make on-boarding more interesting.
Every user comes with a unique demand. Hence, you need to collect the details of each one of them so that you can give them a personalized meditation experience based on their choice. Here is the stage where you can ask them if they want to explore the subscription model or premium features.
Meditation apps act as a guide or a life-teacher for people. However, the audience browses through the app at any time of the day. This may make it difficult to connect them every time with a life coach, live sessions. But, you can always save those video/audio/podcast sessions and upload them to the library. An interested user will make a search and have access to the catalog as and when they need it.
Allow the user to record their sleeping time and keep the track of it.
You can include various sessions on mind-peace exercises that a user can perform at any time of the day.
The choice of meditation music differs from person to person. Hence, allow every user to make their own collection of favorite music/videos they would want to listen to during the meditation.
Users seek tailored-made experiences. Hence, make use of machine learning algorithms to understand every users’ preferences and give them suggestions based on that.
Allow users to set reminders to practice sleep and other mindful activities. You should remind the users about the upcoming activities in advance using push notifications. You should also notify the user about any new meditation session, music, video on the library.
This is one such feature that promises the highest engagement. Keep users engaged by introducing points for each session or progress made. You can also give away badges for every level they accomplish using the application. These points can either be used to go on to the next level or to unlock any other paid meditation session for free.
Tracker & Statistics:
You can develop a meditation app that can solve multiple problems like eating disorders, weight loss struggles, sleep disorders, etc. An important feature for all these services is, tracker. Allow the user to keep track of their activities and patterns of their sleep.
Wearable device integration:
Integrate technologies that support wearable devices. Today, the audience wears various smartwatches and wearable devices over which they want their application’s support. Hence, integrate third-party libraries and plug-ins to extend support to wearable devices.
You need to integrate various payment gateways in the app for giving a seamless shopping experience to the audience.
The management of the application should be first-class. And for this to happen, you need to assign all the management rights to the admin. S/he should be responsible for handling all the events and sessions available on the application.
If you are planning to go global, you should launch the application in various languages based on the target locations. The user can pick up the language of their choice and browse the app at convenience.
Easy, Keyword-based search:
You should make it for the user to search for content based on keywords or using filters.
What things should you keep in mind while developing your meditation app?
Minimalism is the key when it comes to meditation app development. Once you are done with the technology stack selection and prototyping, the next step is to focus on good design and UI/UX. A meditation app has to be aesthetically pleasing for the users to get hooked upon it. The design should be such that it should give users a feeling of warmth and tranquility.
Hence, while designing a meditation app for the users, you should know the color theory that would work in your best interest.
Bright colors are a complete No-No for this project idea because it affects the user’s perspective differently. Bright colors do not help with stress & anxiety management.
You should use more pastel colors that can help customers’ remain focused. Mild oranges, faded blues, light shades of greens and yellows are highly recommended for meditation app development.
You can choose colors like:
However, remember that the shades you choose are not too bright.
Keep the design less cluttered. You might be tempted to add visual elements into the app, but do not add them randomly. Define the placements of features & all the visual elements of the app.
You can refer to Headspace, Calm app’s design elements, and see how they have focused on content-centric design without distracting the audience.
If you want to integrate animations, keep it plain, simple & optimized.
Keep the images & videos optimized to ensure that the speed of the application is not hampered.
What is the cost to build an app like Calm or Headspace?
It is indeed difficult to give an accurate estimate of cost without knowing the features requirements and application’s complexity. Various factors such as app features, development team, technology stack, platform selection, development company’s location, the total number of hours and hourly rates, etc affect the overall cost of meditation app development.
You can expect the cost of app development to be around $20K to $35K for sophisticated and functional app development. However, with the advancement in features & complexity, the price may rise up to $90K or more.
You can sit with the app development team to decide on what you wish to build and how you want to progress. You can also get in touch with our professionals to know more about the design/feature implementation.
Calm, Headspace, Happier….. You could be the next in the market. It is your best chance to unlock more opportunities by developing a meditation app. We at Kody also help our clients in building promising on-demand apps. You can also hire our mobile app developers for your next project and leverage our services. If you have anything to discuss, feel free to connect with us.