The Gamification element is directly proportional to dopamine levels, says British professor Matthias Koepp. The human brain directly releases dopamine as soon as it starts encountering challenges and achieves progress. The happy feeling of defeating someone in the game or concurring the desired target gives a kick to the inner soul. This is the exact philosophy adapted by app entrepreneurs to engage users over the application. Mobile app gamification fosters engagement, amplifies sales.
The Gamification factor isn’t a new concept; it’s been in practice for years now. Earlier it might have gone unnoticed, but our teachers used to give us rewards for achieving schooling success, or your old-school grocery store might have given you coupons over a purchase of XYZ amount. These examples definitely ring a bell, don’t they? The same behavioral psychology is applied in mobile applications. Mobile app gamification is one of the most pivotal mobile user retention strategies that only helps you stay in the game, but also has a competitive advantage.
Before we dig into the practices of how to gamify a mobile app, let us discuss why mobile app gamification is important.
Why is mobile app gamification pivotal? What are the mobile app gamification benefits?
Gamification is an ethical hook that uplifts human engagement psychology. As users engage with the gamified app, it helps the brain trigger the release of dopamine.
Additionally, there are several other benefits of mobile app gamification
- Gamification instigates curiosity. It raises user engagement by almost one-third.
- It encourages users to do a word of mouth marketing about the application.
- Mobile app gamification gives rise to the feeling of competition.
- Gamification allows users to set their milestones and achieve the same during the journey. This gives users a feeling of empowerment.
- If your mobile app gamification strategy is too good, you might receive a rise of 13% in online comments.
- There are maximum chances of increasing your content discovery by 68% through mobile app gamification.
This is exactly how mobile application gamification works and how it can induce higher levels of engagement. You can discuss more the ways and benefits of mobile app gamification with your mobile app development company. Your prospective partner can share more inspirational strategies for mobile app gamification.
Kody Technolab can also help you with the top mobile app gamification techniques. We have worked upon various on-demand applications right from the Lean Canvassing stage till the product release and proficiently included various mobile app gamification examples. Based on our experience, we would like to share with you some of the best mobile app gamification examples that you can include in your application.
What are the mobile app gamification examples?
Gamification is an amazing technique to entertain users. Gamification in mobile applications works in multiple ways to stimulate the human desire for using the application repeatedly.
Some of the popular gamification models include:
Rewards can be given to the users for some of the smallest milestone achievements to big accomplishments. Encourage users to keep participating in the activities like quizzes, spending pre-decided time on the application, making in-app purchases, frequent posts, community help, competition participation, etc. by giving them rewards in return.
By doing this, the community will keep growing, and you would have to invest less behind marketing. The user themselves will spread the word about the application.
These rewards can be in the form of:
- Cash rewards;
- Digital currency to make new purchases.
Your decided reward ideas should be of an intrinsic value for the user. Say, for example, the digital currency would help the users purchase physical goods in return for digital engagement. This kind of reward strategy looks more satisfying to the user, and they might feel tempted to unlock more rewards with various gamification activities.
Who turns out to be the best in the game? Who is more well-dressed? Who has the highest general knowledge? Competing is human nature. The social species like to compete with the others in the same game. They just want to win the game.
This is exactly where engagement lies. In the quest of “who wins,” users start spending more time on the application. Allow the users to challenge each other in whatever respective activity the application has to offer. Include Leaderboards to boost the users’ competitiveness and channel user engagement.
This feature is quite common in workout and healthcare applications where users can view each other’s physical activity scores and challenges as required.
The challenges and competition within the gamification feature increase the users’ desire to achieve the goals.
How many of us have already unlocked the status of 20K followers on Instagram or Snapchat? Users not only take pride in achieving social status but also love to share it with the world.
Some of the journey display achievements are number of followers, number of likes, number of subscribers, and number of connections. These numbers not only prove user’s worthiness but are a symbol of their in-app activity.
Give them an opportunity to monetize with their status or journey progress and let them take pride in the same.
You can take help from mobile app designers to make various status achievement symbols for various levels.
This can fall under the competition gamification feature, or you can include the same individually. Allow the users to see their set target and how far they are from achieving success. The leaderboard should also show them the achievement score of others and tempt users to compete with each other.
However, all these gamification features are fun and engaging, but there are certain considerations that you should know to do it right.
Know your audience:
Your community of audience should be as enthusiastic as you are for them to utilize the gamification feature effectively. To ensure this, you need to run a thorough study of your audience preferences and their engagement frequency. Conduct a survey and ask them the most typically preferred gamification feature.
If we were to pen down, the users would usually fall into four categories.: Achievers, Competitors, Socializers, and Explorers.
Make a wise decision of selecting the gamification model:
Once you know your audience choices, it becomes easier for you to select the gamification feature from the above list.
Do not divert the focus from the main product:
Gamification enhances engagement, but they are also one of the prime reasons when the user might just forget about the actual application offerings.
Therefore, it is important to restrict the gamification offerings to a limited period of time. The gamification element should not distract users and make them forget the actual product listing. Gamification should only be included as a part of engagement and entertainment.
Perform thorough testing of the application:
There are chances that gamification might affect the application’s performance. And therefore, it is important to test your application through software developers and quality testers.
The gamification element should be integrated well into the application for the application to perform at its best. You may hire mobile app developers’ teams and ask them to develop & test the entire iOS app or Android app before its release.
So these are the things that you should really take care of while including gamification into your mobile application. For any further questions, do feel free to get in touch with us, and we promise to come up with an appropriate solution promptly.
Some of the popular applications whose gamification elements are famous are:
- Duolingo application;
- Codeacademy Go;
- Khan Academy;
- Forest App;
- Mango Health;
- Smarty Pig;
- Tiny Cards.
Application gamification is an important concept to understand and implement rightly. On top of that, if you have read and researched enough about the concept, it becomes easy for you to move in the right direction during the mobile app development process.