Most of the startupreneurs and entrepreneurs overlook the after work of updating their developed mobile app! Reason? Some of them don’t think updates are that important, while others don’t even know how and what to do for releasing application updates? And this blog is specifically for those who don’t know how consistent app update releases affect the business and how it helps you in maintaining the top spot? Read this blog and find out more about mobile app updates!
You will be on cloud nine if your application gets 10K downloads in just a few days of release. You would start celebrating the victory, but let us stop you right there. This first wave of the number of downloads may blow your mind, but... If your application fails to deliver a consistent experience in the latter days, you might lose on your audience.
So how do you confirm your application’s consistent performance? By checking on the application’s feature performance, speed, and OS versions. And then, if anything, found faulty, updating the application and releasing it for the audience. But the question is, how frequently should you update your mobile app? Weekly, monthly, six-monthly, or what?
Too frequent updates leave your customer frustrated because the process of updating the mobile application consumes all of their app data for which they pay a considerable amount.
So, let’s dive into the details of Why mobile app updates are necessary and the frequency of updates?
The primary reason for app maintenance and updates is, you want to remain in the game. There are millions of apps releasing on iOS & Android platforms,, and the competition is rising like never before. In order to survive this thriving competition, maintaining and updating the application is crucial.
If you do not update your application, your app is abandoned by the customers considering it as an obsolete version. Additionally, app updates convince the users that you really work upon the app and wish to engage them in the best way possible. Here are a few other reasons why you should frequently update your mobile application.
Users wait for new feature releases:
We fondly remember how we waited for Instagram story feature updates once we used Snapchat. Users keep on comparing one application with another when it comes to extraordinary features. Hence, it is important to include new and out-of-the-box features in your application and release an update for it. You can send a pop-up notification and inform the users about the changes.
Constant renovation and evolution:
The technology industry is seeing a revolutionary change when it comes to mobile app development. Various frameworks, AI/VR based apps, improvised programming languages, and more, keep transforming the ways in which an app is built. And, as an app owner, you need to embrace this revolution. You need to upgrade your app’s technology in order to cope up with the ongoing trend.
For bug fixing:
A bug-free application is almost elusive. You make efforts, but the valuable customers who face inconveniences while using an application leave a report stating the issue. This is when you need to address the issue and make changes to resolve the bug, and hence an app update is required.
For maintaining the reputation in the market:
A pro developer or an avid user, check the ratings and the last update date of the application before using it. And if you do not update your application frequently, it leaves less sign of authentication, and the app will not be taken seriously.
Also, users don’t want anything less than perfect, stable, and functional releases. Therefore, you need to update the application at regular intervals.
Making changes in the mobile strategy:
You generally update mobile for two main reasons, first to fix a bug/error and second, to incorporate some new functionality. And to know where your application is falling short, you should check app statistics, trends and see how your competitors are performing. Check for the areas where you can improve your application’s capabilities.
Improvement in User experience:
Users always wish to have a better way of interacting with the application, which can make them feel connected with the application. Hence, constant improvements in the user experience leave a positive image of the application.
Take into account the market trends, the feedbacks left behind by the user, and work upon it. These efforts will enhance the look and feel of the application and give you beneficial results in the end.
Changes in App Store guidelines:
Many of you would be aware of the fact that Apple App Store and Googe Play Store keep changing their application submission guidelines. If you have heard the Google Play Store policy stating that apps working on Android version 7.0 or less will not be launched in the market, nor will they be able to enjoy the App store benefits, you know how app store guidelines affect your update schedule.
Many applications were affected by this update in policy, and app developers had to update their respective applications to sustain their position quickly. And hence, sometimes, it becomes essential to update the application to meet the store guidelines.
Once you enter into the whirlwind of the application market, you would have to move forward to get bigger and better constantly. Some other reasons to which you may relate to for updating your application are:
To match the security standards of the application market;
When you change the programming language of the application;
When new Android and iOS platform versions come up;
When the mobile device launches a new configuration.