Mobile App’s Failure

The harsh scenario for an appreneur is accepting the fact that “Your application has failed”. It couldn’t survive the competition and got doomed and as a result, you feel like a damsel in distress. This harsh reality is true for almost 80-90% of applications. The jam-packed competition allows hardly 1 out of 1000 applications to succeed. Did you ever try to analyze what it takes to survive the saturated mobile app market? Or do you just let it go like a bad dream? Well, in our advice, one should always analyze the situation why your mobile app fails (if you have already failed) or if you are new to the industry (Good news!), you should learn how to avoid mobile app development failure? Whichever the case is, we have got you covered.

In this blog, we will discuss the most prominent reasons why mobile applications fail and what cracks can you repair to avoid failure.

Most of the users think thrice before downloading an application. The filter goes like 24% of the users who have downloaded the application abandon the application after their first visit. Moving further, only 30 applications per month on average are used, which means nine apps per day. Since the applications have become elemental in human lives, users spend around two hours daily on any of the applications. As you can see, there are a lot of factors that affect the filter, eventually leading to the application’s success.

You need to have a strong application launch strategy to effectively & successfully launch a mobile application into the market. It is observed that a veteran mobile app development company can help you in analyzing every nook and corner of app development. An experienced company doesn’t start building castles in the air and give you false hopes. Instead, they analyze your app idea, the market scenario and give their expert opinion that works in your favor. In our view, the selection of app development partners also plays a major role in defining your application’s success.

Now let’s delve into various fatal problems that could possibly instigate app failure.

Why your Mobile App Fails

#Reason 1: Wrong Idea that doesn’t solve any real problem:

Entrepreneurs are often in haste to release the application at the earliest. This is where they are making a mistake. While developing a mobile application, one thing should be pretty clear in your mind that the app idea should be unique, original, and should have a vision. It should solve a real-life problem in a way that leaves an ever-lasting impression.

Your application idea should be based on the following criteria.

- Your target market;

- Your competitors in the market;

- The chunk of crazy users in the market;

- What value does your app provide?

- Why will customers download your app?

- Which pain points does the application address?

- How many apps are there in the niche market?

Unless you know the purpose of releasing an application, you are at a legitimate risk of application failure—our advice: Never hurry to be in the race. Take your time, analyze and then proceed with app development. Patience is the best solution to “how to avoid mobile app failure?”.

If you want to increase your chances of success, go for MVP development or prototyping. This will give you a definite direction to move forward and help you in developing a user-centric application. Prototyping and MVP development will clear all your concept basics and help you in the early identification of problems. On top of everything, this exercise is very cost-effective. So, why wait until your final product experiments? Try these stages at the earliest.

#Reason 2: Failing to decide the right platform for your application:

You are welcoming some real trouble if you haven’t picked up the right platform to launch your application. Android, iOS, or Windows, all three have their own set of audiences attracted to it. The UI for these platforms also operate differently, which is why prior knowledge of the same is important.

The intuitiveness of the platform is the key to attract maximum users. As you proceed with the analysis of the first reason for failure, you will also have some statistical data to study the presence of your user base. For some application ideas, iOS is a preferable platform for development, while for others it is, Android.

By analyzing the same, you will have a clear vision of making a choice between the two. Additionally, the selection of the right platform will also affect your monetization & content strategies.

Therefore, take a deep breath and decide what you want from your platform and which one of either platform satisfies your needs.

Why your Mobile App Fails

#Reason 3: Less intuitive user experience:

If your application shows user unfriendliness, it is likely to fail in the given market saturation situation. User-friendliness that is directly related to the user experience is the element that decides whether the audience will welcome the app or ignore it.

An application with a great user experience includes proper functioning of all the features, reasonable app loading time, responsiveness, and ease of navigation. A great user experience always focuses on how the user will be benefited from a given feature and how it satisfies the user’s needs.

This means along with the excellent hiring of mobile app developers; it is also important to have experienced UI/UX designers on board.

As a wanna-be successful appreneur, you should think of the ways in which the application will interact with the audience and of the ways that can make users feel comfortable and acquainted with the application.

#Reason 4: Inadequate focus on feature optimization:

The mobile app development process has one key rule to remember; you need to get it right to have it right. There are times when entrepreneurs are tempted to load the application with primary, advanced, ultra-advanced, required, and eventually non-essential features. And this stuffing often results in mobile application failure.

However, this doesn’t mean that you should release a feature-less product. What we mean here is that you should scrutinize each and every feature that you plan to include in your application.

The first step towards feature optimization is to prepare a list of expected & planned features. The second step is to analyze the effect of the presence and absence of each feature. This will let you know the criticality of features and help you decide the usability of features.

By following this practice, you will be able to engage users in the right direction, and ultimately this will lead to the application’s success.

#Reason 5: Inadequate marketing and promoting strategy:

You might have hit all the chords of mobile app development right, but you might miss the shot if you do not do adequate marketing of the application. Without marketing, people may not realize your presence, and the application goes unnoticed in the market. You have to publicize a little and show off your application’s features and functionality.

Additionally, there are a lot of social media platforms available which can be utilized in the best possible way for marketing. The first step to do is to check which social media platforms your audience use in maximum. Based on that, select your platform and start promoting your app idea from an early stage. Start reaching out to potential customers and ask them their expectations and needs. Once you collect a considerable amount of data, think of mobile application iteration. This process will help you in making a ready-to-use mobile application.

You can also share with them the approximate mobile application launch date and examine their response. Also, you can acknowledge their queries and engage them before the application launch.

Concluding Thoughts:

“A stitch in time saves nine.” This situation is almost similar. If you start repairing your flaws at an early stage, you can possibly succeed with app development.

There are certain metrics that you can track once the application is launched into the market. These metrics will also show you the early indications of the application’s failure or success. To mention a few of the metrics,

- Track backlinks and domain authority;

- Track social media engagement;

- Track actions received over emails and other open engagement tools;

- Check increase in active daily users number;

- Check the increase in user retention rate;

- Examine the churn rate;

- Track active monthly users;

- Track increase in conversions;

- Check engagement over features/functions;

- Track the revenue generation number;

- Track positive and negative product reviews;

- Track app abandonment rate;

All of these studies will capacitate your application’s planning and increase your flexibility. You will start thinking out of the box and come up with ideas that will eventually lead to the application’s success. I wish we have given you enough reasons and ways in which you can deal with the application's failure. Also, while you initiate app development, always start with Lean Canvas model preparation and product requirements documents.

Note: Once you have declared the product launch date, stick to it. Do not miss it under any circumstances. We wish you all the best with your app launch.

blog author - kodytechnolab

Shreya Oza

Content Strategist