Will any of these hyperlocal business delivery app ideas be your silver bullet? Let’s find out here.
With all the lucrative things said and written about the hyperlocal delivery business model in the previous blogs of the series, I am sure you are curious to find out the categories included in this business model. Well, after a lot of anticipation & brainstorming, we have curated a list of the best hyperlocal delivery app ideas. These ideas will put customer's preferences first ( a major requirement), allowing them to live a more convenient and tech-enhanced lifestyle.
Hi, I am Sanjay Kidecha, and welcome back to the third blog of our series, Hyperlocal Delivery Business Model. If you have missed any of our previous readings,
Well, Here is the index of the entire series for your easy reference,
3. Top Hyperlocal Delivery App Idea to Start Your Business in 2021
4. What Are The Problems and Challenges For Hyperlocal Delivery App? Dos & Don'ts
5. Why do Hyperlocal Delivery Startup Fails and How To Avoid Failure?
6. Must Have & Advance Features For Hyperlocal Delivery App Startup
7. How to Choose Right Technology Stack For Your Hyperlocal Delivery App Startup?
8. Top Marketing Strategies For Your Hyperlocal Delivery App Startup
9. How much does it cost to develop a hyperlocal delivery app?
Continuing with the hyperlocal delivery business model topic,
Hyperlocal delivery business, often referred to as the near-me on-demand business solution, aims to satisfy the customers' instant, on-demand needs.
Users will rely on the model because it will deliver their product in the shortest span of time. The business model satiates customer's demands while they are busy accomplishing their daily chores.
Talking about the rise in demand for the hyperlocal delivery business model,
The business model gained immense popularity during the COVID 19 times. I would say, It was a tough time for all of us. We were required to reorganize ourselves but with a limited supply of goods & services (couldn’t agree more!).
The economy was hit hard. But the evolving hyperlocal business model allowed us to have access to food, groceries, medicines, etc. It made a strong comeback even in the adverse times and helped people (us) to procure commodities at ease. Hyperlocal delivery apps became a go-to alternative to many eCommerce solutions because of their slightly different approach.
The hyperlocal delivery model uses hyper location (nearest location) technology and thereby connects users with the nearest service provider. A list of relevant products entailing around the customers' needs is created, making it quite handy for the customers to shop in.
The requested goods are delivered within the promised time frame (without charging any extra fee for the express, superfast delivery).
So, coming back to our list of best hyperlocal business ideas that can help you start your own hyperlocal delivery venture.
The hyperlocal delivery business model is multi-faceted. You can include the following list of services under the hyperlocal delivery model.
This particular hyperlocal delivery mobile app idea will never go wrong, my promise. Sugar, tea, salt, rice, pasta, bread, biscuits are the daily essentials of human beings.
You can ask your hyper-local delivery app development partner to develop a solution that helps you connect local vendors with local customers. Further, you can allow your customers to purchase fast-moving consumer goods or consumer packaged goods & get them delivered within hours.
Note: There are goods that will have a shorter shelf life, and hence, you need to make sure that you deliver them within hours or before their expiry.
For emergency needs, people will prefer an emergency solution. Medicine procurement is counted as an emergency need. You can develop a hyperlocal ePharmacy store where customers can order the life-saving medicines and have them at their doorsteps within an hour or a few.
The platform will serve the best for the customers who want to order insulin or hormone-based drugs online. You can connect these customers with the local pharmacies that have the storage facilities for the drugs mentioned above and are situated at the nearest location.
The hyperlocal business delivery model will ensure that the drugs(especially the ones that require special conditions) do not remain in transit for a long time.
However, you need to follow all the guidelines and comply with the government-laid standards for developing a hyperlocal medicine delivery app solution.
Personal care items:
Personal care items can cover a lot many items under their umbrella. You can develop a hyperlocal platform that delivers items like shaving kits, sanitary napkins, body wash, soaps, hair oil, face masks, socks, and anything that helps the audience take care of themselves in one or the other way.
If you have a local supplier who makes chemical-free products, organic in nature, you can also bring them on board. For developing an on-demand delivery app development platform, you can first ask your target audience about their choices and brand requirements. You can then take a further course of action, including Lean Canvassing and Product Requirement Document preparation...
You can own your venture and have enormous privileges by opting for a food delivery app development. A hyperlocal food delivery venture will enable you to deliver popular delicacies to the customers.
Since the food will be delivered from the nearest local restaurant, you can promise your customers about its freshness and taste. Well, I would categorize this business idea as the top hyperlocal delivery mobile application idea because you can start this venture even with your cooking skills. Meaning, you can cut down any extra expense of managing the staff or paying rent for space.
Additionally, this category also covers baked items and cake deliveries too. You can introduce some new home-based bakers and give them a platform to flourish. But, in this hyperlocal category, you need to make sure that you allow your customers to customize their orders, either using the app or by giving them the customization options.
Stationary is again a basic necessity. In my opinion, this is the best hyperlocal delivery mobile app ideas for startups. You can provide office stationery, school books, comic books, corporate stationery, craft items, or anything that is accessible through the local stationery vendor.
Since it is a study from home scenarios for most students across the globe, parents would prefer buying stationery online. They would not wish to go out to buy tapes and scissors. Instead, they would prefer a few taps buying on-the-go. Well, in my opinion, it is a promising hyperlocal business idea to invest in at this point.
You can connect with the local electric suppliers to develop your hyperlocal electronics delivery business. Customers are in frequent need of electronic items like USB cables, phone charges, pen drives, laptop cables, printers, scanners, etc.
Just like work from home is the new normal, fitness at home is going to be common. People have already started purchasing dumbbells, treadmills, etc., for their home workouts. You can develop a hyperlocal fitness equipment delivery solution that will provide customers with yoga mats, stretching ropes, foldable treadmills from the nearest equipment store.
Just like human needs, a customer's pet will have their emergency needs. In such scenarios, people would not like to rush to the stores and buy their pet's food or medicine. Instead, they will opt to buy it online from their reliable and trustworthy store nearby.
Further, if we generalize the hyperlocal delivery business model service offerings,
You can cover every on-demand services mentioned below:
Customers love having a one-stop-solution-app on their phones. They resort to such apps for satisfying all their on-demand needs. Hence, if you include multiple services on-demand in your hyperlocal delivery app, it will improve the odds of your success. Having On-demand service market-place along with the On demand delivery app will provide the massive competitive advantage and has maximum chances of bringing you on top. It will also help you to generate passive income.
Following are the popular services to have in your startup idea
Packer and Movers;
Beauty & Self-care;
Cleaning or Pest control;
Popular examples are Urban Company, Handy, & Helpbit.
Moving ahead, you can also opt for an on-demand booking hyperlocal business solution.
You can develop a hyperlocal platform that allows customers to book the following services.
Restaurant table booking;
Fun zone booking;
Movie or entertainment booking;
Cultural show booking;
Doctor appointment booking.
Popular examples are Uber & ZocDoc.
In addition to the above, you can also opt for on-demand concierge services booking. In this business model, you can opt for hyperlocal delivery of;
Parcels & Envelopes;
Freight & Logistics;
Popular examples are GoGet, Dunzo, and Fetcher.
Well, with so many categories to invest in, it is quite confusing to decide how this business idea will work out? Also, Which hyperlocal delivery business model should you go for?
Let me tell you one simple thing; each of the business mentioned above ideas will function differently. To ensure that it functions seamlessly, you need to know the available business models and then narrow it down to your preferred one.
Let's look at the various hyperlocal delivery business models on the list.
In this business model type, you (the owner of the hyperlocal business platform) does not own any asset or inventory. You need to partner with local retailers and sell their products on the application.
You serve as a mediator connecting the consumer with the vendor. This hyperlocal delivery model is highly preferred for grocery delivery app development, food delivery development, gardening, etc.
The vendor gets access to a pool of audience available on your platform and markets their products. In return, they pay you a chunk or share profit for using the platform.
The best part of this delivery model is that it is highly scalable and can offer a vast range of products to your customers.
Postmates, Instacart, Zomato, TaskRabbit, etc work on the same business model.
There would be a considerable size of customers who would wish to book a service/product online but would prefer to pick it up on-the-go. Therefore, you can go for a hyperlocal delivery platform development that allows customers to add items in the cart, make the payment, but pick up from the nearest store themselves. Some famous names who have adopted this business model are Walmart, Safeway, Tesco, etc.
Single store model:
This hyperlocal business model should be preferred only if you already have a physical store in place. You can have your own inventory and manage the deliveries all by yourself.
This model allows you to sell food, cakes, or groceries… or anything that is available in your inventory. You can sit with your app development partner, discuss the technology stack to select, its quality testing, etc., in order to make an online move into the hyperlocal delivery business.
With this business model, you can assure your customers of a better quality of products, immediate delivery, and the best customer experience.
Some famous companies like Dominos, HelloFresh have adopted this business model.
In this business model, you can implement more than one hyperlocal business model. You can offer the customers to either go for home delivery or store-pick up depending on the availability of the vendor.
This business model allows you to offer to your customers the best of both worlds—offers and discounts of the online platform and services from the local retailer.
Hyperlocal solutions are the future, and here to rule the market. I hope these categories covered in hyperlocal business ideas for eCommerce beginners serve in best of your interest. Well, it is the right time to invest in this thought of developing a hyperlocal delivery solution because relationship building will take time. You will have to win the hearts of customers as well as gain the trust of your retailers.
A hyperlocal business app will help you charm your customers and help you manage the influx of customers effortlessly. You can think of investing in any of the above ideas and embrace the success of your business. We at Kody Technolab have in-depth knowledge related to hyperlocal delivery app development and its deployment.
As you know, we add a pinch of our secret recipe that makes all our applications a success. You can connect with my team or me to discuss your project idea.
Be on the series to learn more about the hyperlocal business delivery model.