How Are Big Brands Making Use of PWA

Users are impatient when it comes to applications. They get pissed off when the app screen takes more than 3 seconds to load or when the navigation between the screens doesn’t instantly occur.

Users prefer user-centric applications over anything else. And it is pretty obvious that users would price themselves and expect things from the app. They know that they are the revenue-generating audience for an application, and it is their right to expect highly from the application.

A budget-friendly solution to address these curiosities and expectations is to opt for PWA development. Progressive Web Application (PWA) is reigning in the industry. The speed & performance of some popular PWA examples like Twitter Lite, MakeMyTrip, Alibaba, and more have left the audience stunned.

The success of these admired applications has thrown a lot of light on PWAs, which is why brands have started shifting to Progressive web applications. In this article, we have planned to introduce you to PWA’s concept, its benefits, how big brands are making use of PWA, and share some noteworthy functioning of the best progressive web apps in 2021.

What is a Progressive Web Application?


PWA is a technology used to build web applications using HTML, Javascript, and CSS. These web applications look and feel the same as native mobile applications and have zipping fast page loading times.

PWAs function without an internet connection by using the cached data stored from the previous app interaction. PWA ensures that users do not have to compromise over usability and can have an easy interaction with the app without any obstructions.

PWAs even had Google’s back when they confirmed the trustworthiness & speediness of the technology. PWAs perfectly blend the native mobile app features and its online availability.

It helps you boost user engagement by setting up faster, uninterrupted communication. This is why some popular examples of progressive web apps and Forbes on the list resorted to PWA solutions. The speediness of PWAs was confirmed when Forbes revealed that they had a 43% increase in sessions and a 100% increase in engagement after adapting PWA.

If you are wondering how eCommerce brands can benefit from PWA, then here is the proof. Flipkart jumped into the PWA arena by launching a PWA named Flipkart Lite. Flipkart too observed a sudden rise in the conversion rate of almost 70% and a 40% rise in the application’s re-engagement.

This clearly shows that the PWAs have modern inbuilt capabilities, and users, as well as app owners, can have innumerable benefits with PWA development.

Key takeaways of PWA development are:

- Faster loading times;

- Less data usage;

- Ease of access;

- Easy to deploy and maintain;

- Native-like look and feel;

- Cross-browser compatibility;

- No device storage;

- Offline functioning;

- Unified app performance.

PWA Examples

How does PWA work? Why is PWA so fast?


PWAs function on service workers; it is a script usually written using Javascript language. Services workers assist n data caching from applications and thereby ensure speedy management.

Service workers are browser-independent, meaning an incompatible browser would not affect its performance. It works irrespective of internet connection and can assist you in redirecting the requests. Service workers are event-driven, which helps in delivering an excellent user experience.

By now, you would have got an idea about why do brands shift to progressive web applications? However, we will discuss each factor influencing the shift in detail.

User’s satisfaction:

The decreasing focus span of users demanded application development that gives faster performance and a native-like feel. PWAs are able to satisfy this need.

The blazing speed of applications and the facility to work without the internet has succeeded in attracting entrepreneurs. The hassle-free interaction has been embraced by the users, which is why Starbucks and Pinterest made a quick shift to the technology.

Note: You can try PWA with Flutter and other technologies to boost the app performance at its best.

Low data usage:

PWAs function at very less bandwidth. It stores the cache data and restores it every time a user logs into the app. This means it consumes less data, and thereby it's faster than native.

No installation or update required:

Progressive web applications run in the background of the device. Meaning, users do not have to launch them every time they use an application. Users do not install them from the app store or set app permissions in the device. The app keeps running without consuming or storing data.

Native-app like feel:

Progressive web applications offer cross-platform functionality. The adaptive interfaces load just like a native application’s features and functionality. The ability to work offline, push notifications, and home screen launch replicates native app specialties, and search engines can easily crawl through the PWA.

Cost-effective business solution:

PWAs require only one code base to function. A single codebase can function on cross devices and various browsers. Hence, you do not have to invest your money in developing multiple applications which may require resources as well as monetary investment. PWAs give a better return on investment at a lower cost. This is the main reason why big brands want to have their quick share.

Highly secured:

PWAs are not just restricted to browsing sites and regular informative apps. PWAs have extended their reach to eCommerce app development and apps that have to deal with buying and selling of articles.

These types of applications need to have enough security to handle data-specific challenges.

PWA Examples

What are the best PWA examples?


Performance is vital when it comes to PWA. The concept is relatively new yet highly spoken about, fast, responsive, and reliable. Some of the best PWA examples are:

Starbucks:

As we have mentioned above, Starbucks highly benefited by developing a PWA. It helped Starbucks increase its reach by working even without an internet connection. Starbucks customers can browse menus, customize orders, and place orders directly using a PWA. Surprisingly, Starbucks’s PWA is 99.84% smaller than its existing app, making it quite flattering amongst the audience.

Housing.com:

Housing.com, is India’s largest real-estate platform. With the usher rush into the application, the performance of their existing app started decreasing. Additionally, a large chunk of the audience operated using 2G or 3G networks, owing to which their reach lowered drastically.

When they quickly shifted to PWA, it observed a 38% rise in their conversion rate, and the bounce rate reduced by 40%.

Uber

Uber is known for its user experience. The sleekness and navigation of the application are worth praise. It made a smart move by developing a PWA from scratch in order to address user-specific issues.

The Uber-developed PWA works even at very low-speed internet and all the modern browsers. It is super-light in weight and offers a quick service in no time.

Spotify:

Did you know that the Spotify app is backed by PWA? Spotify and Apple had some disagreements over app store commission. Spotify quickly jumped into the PWA version, which functions just like the native Spotify app. The adaptive UI changes UI as users go through the app journey and promptly navigates between the pages.

Concluding Thoughts


PWAs are studded with native-app-like features and functionalities. It gives these apps an upper hand and gears up for handling client’s expectations. The one-touch to home screen facility and being search engine discoverable is something that entrepreneurs with a limited budget but a brilliant app idea look forward to. PWA is revolutionizing the future of technology, and it looks like in no time, many big giants will be up to have their share by developing a PWA.

Lastly, we would like to let you know about our skills with PWA. Our coding heads have helped our clients belonging to various industries in PWA development using Flutter. If you wish to know more about how we did it and what makes us different, kindly speak with us. Fill up the contact form, and we will get back to you in the quickest possible time. Hope you have enjoyed reading the article.


ABOUT THE AUTHOR
blog author - kodytechnolab

Sagar Bagsariya

Principal Mobile App Developer


RELATED POSTS