A woman’s love for cosmetics, makeup and skincare knows no bounds. No matter how much cosmetics they already own, there’s still room for more. When it comes to cosmetics, we can’t miss the cosmetic giants like Sephora. Sephora is a well-known beauty retailer and many women out there love this brand wholeheartedly. It is known for providing various cosmetic products like skincare, fragrance, haircare, and makeup in a variety of range.
With increasing digitalization, Sephora decided to turn to digital technology to provide the customers a platform to shop online amid the Covid-19 outbreak. Having an app for your favorite product simplifies the whole shopping experience to a great extent. Sephora came up with new strategies to meet its customer requirements in the form of a mobile app.
Over the last four decades, Sephora has been the best beauty brand for many women worldwide. And with the Sephora mobile app, it has become even simpler for women to buy beauty products from their favorite brand with just a few clicks.
How does the Sephora app work? What’s the secret behind its tremendous success?
The Sephora app is developed with a virtual assistant, which enhances the user experience and helps the app reach more customers. Sephora collects user data to provide a personalized and hassle-free experience to shoppers. It uses face recognition technology which allows the shoppers to try on the makeup virtually. This leads to increased sales as the shoppers can check the products effectively and make a quick decision.
Although there are many reasons behind the overall success of the Sephora app, the major reason is the personalization it provides to its users. Nobody beats Sephora when it comes to personalization. Sephora is gaining popularity in the United States and globally as there has been a tremendous increase in the number of mobile app users.
As Sephora became quite successful, many cosmetic businesses wanted to develop a cosmetics shopping app like Sephora to reach more users. If you are into the beauty products business and want to make an app like Sephora, this blog will help you with all that you need to know.
What are the must-have features of a cosmetic shopping app like Sephora?
Here are the exciting features that an app like Sephora must-have.
To develop a cosmetic shopping app like Sephora, it’s a must to integrate the features of a virtual artist. This is the most talked-about feature as it offers excellent personalization to the users. With this feature, the users can try out lipsticks virtually to check if it suits them. With the help of this feature, the customers will make a quick decision of buying a particular product and enjoy their shopping experience.
The app sends personalized alerts and notifications regarding the review points, new product arrival, and upcoming events. This feature helps the users to remain updated and allows the app owners to gain new customers and increase user engagement.
Choosing the perfect beauty product can be a task for some users. The beauty products app can address this issue by offering the feature of a beauty quiz to the customers. With the help of a beauty quiz, the customers can know which products suit their skin the most and choose the perfect cosmetics and makeup products for themselves.
This is one remarkable feature with the help of which the app can send location-based messages to their customers who live nearby. The app also sends relevant messages and notifications to Sephora users as they approach a store location. Location-based messages include exclusive mobile deals, events taking place in the store, etc.
How to develop a cosmetic shopping app like Sephora?
There are a few critical steps involved in developing a cosmetic shopping app like Sephora.
Step 1- understanding the business model for Sephora
The first step is to understand the business model for developing a cosmetic product shopping app like Sephora. When you understand the business model thoroughly, you can do in-depth research and analysis of your app idea through market research and surveys.
You must figure out what new features you can introduce in the app and how to reach the right audience to determine the full potential of your app idea. You must plan things accordingly to establish a successful app.
Step 2- Choosing the right app development platform
You can say this is one of the most essential steps in cosmetic and beauty product shopping app development. Choosing the right app development platform will have long-lasting effects on the overall success of your app. There are many platforms available today, but you have to carefully choose a platform that caters to all your app development needs.
You can either choose an app development platform on your own or hire mobile app developers who have expertise in developing top-notch mobile apps. They will help you with choosing the best platform as per your needs.
Step 3- Hiring the mobile app development company
Now comes the step which requires maximum research and care. To build a robust and successful cosmetic shopping app like Sephora, you need to hire a mobile app development company that understands your project idea and develops effective solutions to build an app that competes well.
Go through the company’s past projects to understand their mobile app development process and ensure they are experts in mobile app development. Check if the company has the required skills and experience to build an app that fulfills all that you are looking for.
Step 4- Final testing before launch
Now we arrive at the final step before launching the app. This step involves testing the app to make sure it doesn’t have any flaws or loopholes. In this step, the developers can rectify the errors and hand over a flawless app to the clients. The app is ready to launch once the developers give a green signal to the app.
How much does it cost to develop an app like Sephora?
As different businesses have different visions, goals, and needs, the cost of cosmetic shopping app development also differs from one app to another. The cost of developing an app like Sephora depends on a few important factors such as
- Features of the app
- Level of customization
- Hourly rates of the developers
- The platform for app development
- Any third-party plugins and integration
Putting it all together, the cost to develop a cosmetic and skincare shopping app like Sephora at an average development rate can be in the range of $30000.
If you are still confused about the total cost, discuss it with your developers, we are sure they will help you out with it. Let the developers know what you need in the app and be clear about it.
Let’s sum it up
For all those who want to develop a cosmetic shopping app like Sephora, this is the right time. As the mobile app industry is growing immensely, developing a beauty shopping app has great potential for your business to grow and become successful in the industry. If you want to hire an experienced mobile app development company, you can meet our team of developers and have a word with them.
We will understand your core requirements, come up with effective solutions, and provide the best mobile app development solutions to help you reach your goals.