How Is Predictive Analytics in Travel Helping Businesses Make Smarter, Faster Decisions?
In a world where consumer behavior changes overnight, can you risk making decisions on last year’s trends? The travel business, traditionally ruled by seasonality and gut feeling, is evolving. The fuel for this evolution? Predictive analytics in travel. So, what is it? Predictive analytics in the travel industry means using historical and real-time data fed through… Continue reading How Is Predictive Analytics in Travel Helping Businesses Make Smarter, Faster Decisions?