Blog Post

technology in beauty industry

How technology is giving beauty industry a makeover

Sanjay Kidecha,

Beauty and cosmetic industry is expanding, and the cutting-edge technology trends are revolutionizing the beauty industry to the very core. Today, beauty technology is enhancing the users’ beauty and makeup experience with unbelievable new emerging trends and beauty app development solutions. 

Today, it’s easier than before to choose the right products for your skin because of the two emerging technologies in the beauty industry- artificial intelligence and virtual reality. 

Together, these two provide the users with a more personalized and tailor-made approach to beauty. Many beauty and makeup mobile apps integrate AI and VR to offer an unforgettable experience to the users. 

The global beauty and cosmetic market have become highly competitive as new brands are launching every now and then. Thus, many cosmetic and beauty brands are going the extra mile to be on the top. To beat the growing competition, these brands are using the most updated beauty technology trends. 

In fact, most of the top beauty brands integrate the best beauty tech trends in their mobile apps and websites to stand out from the rest. 

As a matter of fact, the world’s biggest cosmetic giants like L’Oreal, Shiseido, and Estee Lauder are pioneers in the beauty tech realm. Not just the big 

names, but tech trends have revolutionized some small or average-sized cosmetic brands as well, such as Maybelline, Lakme, Sugar, etc. 

There are several trends that have enabled beauty brands to connect with customers in a whole new and refreshing way. Hence, we will talk about some of them below. 

So, let’s move on to the tech trends that are shaping the beauty industry today. 

emerging technology in beauty industry

Tech trends in the beauty industry- a game-changing event!

Personalization and AI 

Who doesn’t like personalized products? When it comes to buying beauty products, one has to be careful about choosing the products that suit their skin tone and even undertones. Actually, buying products that don’t suit your skin can be disastrous, indeed. 

To avoid any mess, many beauty brands are adopting artificial intelligence. AI helps users choose products that complement their skin type and feel like a second skin. 

Beauty brands like Sephora, MAC Cosmetics, Macy’s, and even Maybelline have virtual try-on features. All you have to do is upload a photo and try on different shades to find the one that matches their skin tone. 

Virtual makeup try-on 

Who could have thought even make could be tried online? But yes, you never know what technology has stored for you. Many beauty brands and apps are using augmented reality that enables users to try their makeup online before buying. 

There’s no need to visit a makeup or cosmetic store now. Instead, all you have to do is pick up your phone, open the app and try makeup anytime, anywhere. So convenient, isn’t it?

One such example is Sephora’s virtual artist, which lets the customers try thousands of shades of lipsticks and eyeshadow to choose that ‘perfect’ shade. Many other brands and apps have also started using this game-changing trend to offer an enhanced experience to their customers. 

E-make up 

Now, this trend has been revolutionary, to be honest. Ever since the pandemic happened, most of the work and social interactions have been happening on video calls. 

E-makeup or virtual makeup is a unique concept that adds makeup filters to people’s faces to enhance their digital selves. If you use Snapchat or Instagram, you will know how wonderful e-makeup is. Some beauty apps also enable users to download virtual makeup looks. Crazy, right?

This feature is a jackpot for those who don’t like makeup or are just too lazy to put it on but still want to look presentable in the zoom meetings. 

technology in beauty industry

Smart skincare tools 

People are so conscious and punctual about skin care because who doesn’t want healthy and glowing skin? But, would you trust a computer to examine and rate your skin? It might sound funny, but well, it does! 

The Hi-mirror is a smart mirror that rates your skincare every day. Every time you log in, it takes a photo of your face and scans it to examine the wrinkles, fine lines, pores, red spots, and acne. Furthermore, it gives a score and sends personalized tips based on the condition of your skin. 

However, you must note that tools like Hi-mirror are not always consistent. Poor lighting and camera might affect the overall skin score and fool the users. 

Virtual artist visualization 

The virtual artist was first introduced in 2016 in association with Modiface, an organization known for making VR beauty apps for brands like L’Oreal and Estee Lauder. However, later on, many brands started adopting this new technology in the beauty industry. 

A virtual artist helps you learn the best way to do makeup. It tells you how to apply eyeshadow and how to wing that eyeliner. Moreover, it tells you where and how to apply highlighter and contour according to your face shape. 

Overall, visual artists are like digital makeup guide books you can turn to for those ‘special’ occasions.

Future of beauty industry

The future of the beauty industry 

The future of the beauty industry is no doubt bright, just like your skin after applying your favorite highlighter. 

Looking at the ever-growing demand for beauty mobile apps and technological advancement around us, we can say that the beauty industry is all set to bloom in the future. 

You never know which new beauty tech might enter and take the industry by storm, yet again. After all, technology has its way of surprising us with its inventions and trends. 

Moreover, if we look closely, we can say that the intertwining of beauty and technology has been nothing less than a breakthrough in the beauty industry. And thus, it’s an obvious sign that beauty tech is here to stay for years to come. Moreover, fashion app development is also bound to rise like wildfire. 
Many beauty enthusiasts also prefer to hire mobile app developers to integrate beauty tech in the apps and make the most out of the ever-evolving beauty trends.

Sanjay Kidecha

Sanjay Kidecha is the Chief Operating Officer at Kody Technolab, where he seamlessly blends his expertise in operations, finance and technology to drive innovation and operational excellence. A passionate advocate for digital transformation, Sanjay writes extensively about how various industries can leverage technology to stay ahead. His insights on emerging trends and practical guides helps leading companies navigate this fast-paced tech world.

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