Amidst all glitz and glamour, the beauty salon business is highly lucrative. It is a business where you can expect repeated sales of services. Gone are the days when salon services were considered a luxury, but today, it is the necessity of every individual. Needless to say, the salon shops and salon app market are oversaturated with competitors. You will be surprised to know that the healthcare and beauty industry globally has earned around 4.3 trillion dollars in revenue and is on a rapid upward trajectory.
It is an overwhelming task to outshine the existing competitors with your new business. But, there is a solution to it, beauty & salon appointments booking app. Well, a salon appointment booking solution will only add to the business and improve the loyalty of the customers. Do you wish to know about the features and functionality of a beauty salon app like StyleSeat? Read this blog and find out the details.
Develop a beauty salon appointment booking app like StyleSeat
“The first impression always lasts,” and that is what our trendy millennials believe in. They are highly conscious of their hairstyle, look, dressing, and overall outer appearance. You may have observed a tremendous rise in the celebrity’s followership like never before, and how every single individual irrespective of gender wishes to stay classy and trendy.
As a result, they frequently visit salons for pampering themselves with various services like manicure, pedicure, nail paint, hair color, and many more.
However, they really get disturbed if they do not get an appointment at their favorite salon. With the availability of Uber on-demand app solutions, we just want everything with just a tap, be it food, medicine, or even a salon service.
And hence they prefer to book a salon service online beforehand through the app. A mobile application like StyleSeat is the easiest way where salon service providers can easily connect with the clients and effectively carry out the bookings procedure.
Additionally, there is no need to spend extra money on marketing; an on-demand mobile app service will do the job.
In this blog, we are going to discuss how to develop a salon appointment booking application that will turn the tables for your startup business. Keep reading…
On-demand salon booking mobile application.
Around 3.5 billion, which is 45.04% of the world’s population own a smartphone. So you can imagine the number of opportunities a mobile app can unlock for your business. The right selection of salon app features will help you in surviving the competitive industry. Have a look at the power features of the salon appointments booking app.
Users can use their email address/phone number or a social media account to sign up in the app and get on the landing page. Collect necessary information like name, phone number, and address (only if you intend to sell the products online).
Once the customer comes on the landing page, the first thing they wish to do is browse the available services and products online. Hence, design a customized catalog for them where they can find the list of services, different hairstyles, and check the lookbooks. Show them the beauty salon packages having attractive discounts which can compel them to buy a service.
Mobile appointment bookings:
Why jot down appointments manually in your diary when you can have them on your mobile. This feature holds the same importance for salon owners as much as it is for clients. Clients can access the list of services, choose their favorite salon, and reserve a seat for themselves.
The build-in calendar in the app notifies the salon owner about the appointment. Once they confirm the appointment, it is notified to the client via email or a notification.
Allow the customers to repeat the salon service and thereby increase your popularity amongst the users.
Remember how Pinterest attracts every client? It’s through elite images of the product. In the same way, a salon appointment booking app can also showcase the services or products with a picture on the app.
You can have a separate navigation menu where you can display beautiful pictures of a hairstyle or a haircut. You can also put some celebrity pictures adopting a particular look, which will entice customers to get the duplicate look.
Add some videos of the salon and a few treatment procedures. These are all indirect ways of marketing your salon, which can drive more customers to the salon ultimately. Additionally, add some real-customers pic, which would convince the customers more about the service.
A customer is always anxious to know the details about the salon they choose. Hence, keep a feature in the app where they can find every single detail about the salon, including the salon owner, years of experience, types of services, phone numbers, etc.
You never want your elite customers to miss a service appointment booked through your app. Hence, design a section where you will display the list of upcoming salon bookings. Allow the customers to cancel a booking in case of any unavoidable circumstances. Also, provide customers with the details of the service taken, date, time, and any special request made to the salon.
Loyalty points & other in-app offers:
Customers love making a purchase online if they get some reward in return. Loyalty points encourage them to choose your app services over others in the market. Give them a free service on a purchase of two or more services or offer a discount if they purchase two or more services. Giving away loyalty points is the best way to spoil them for choices, and the incentives will force them to buy a service.
The more loyal a customer is to your app, the more benefits s/he could get. It is a long-term marketing strategy to keep hold of the customers and build stronger relationships with the customers.
Push notification is the best way to keep customers updated and engaged with your app’s services. Enable push notifications for mobile bookings, cancellations, special offers, and special discounts available on the app. This feature adds a fun dimension while it excites the customers to get a service from your salon application.
Allow the customers to save their favorite salon services or remove them from the list at their convenience.
This section shows customers the total number of services they have booked and its cost breakdown. Allow them to checkout directly from the cart page.
Since the customer is booking the service online, they are likely to pay using a credit card/debit card. Integrate various payment gateways using which the customer can make the payment seamlessly and book the service.
Genuine feedback and service ratings play a significant role in the salon business. It shows how satisfied your past customers were with the services at your salon. And therefore, allow the customers to write down feedback or leave ratings for the services taken at the salon.
For Salon Owners:
Every salon owner who wants to provide salon services through your app should register with your app first. Collect necessary information about the salon owner and the salon services in the sign-up form.
Just like the customers, even salon owners need to be notified of the upcoming bookings in their schedule. Allow them to accept or reject the booking, depending on the traffic they have during the booking hours. Show them the calendar with the customer details like name, phone numbers, and appointment time.
The salon owner should be allowed to see the past bookings made by the customers and the reviews given by them. Every single detail about the previous bookings should be accessible by the salon owners.
Few other features of the salon owner’s screen are:
- Salon owners should be allowed to post pictures of the services they give to their customers;
- Salon owners should be allowed to market their services by highlighting the feedbacks left behind by the customers;
- Salon owners should have the authority to block a client if they are harmful to the business;
- The in-app chat feature allows salon owners to chat and be in touch with the customer and answer their queries.
- The In-app GPS feature will guide and navigate your customer to the salon.
- The salon owner should be allowed to update the service page along with the price list and any new addition of services.
- They should be allowed to declare packages of their services to the customer.
- Also, salon owners should have access to the payroll management system where they can streamline the whole salary process and pay the employees on time.
- Salon owners can regularly post resourceful beauty tips, news, trends, and ideas for their customers.
Few Additional Features for your Salon booking app:
- Team members profile and availability status;
- About us section;
- App sharing via social media platforms;
- Mobile referral program;
- Gift cards
Crucial Steps Of The Salon App Development
Your aim should not be just creating a mobile app for your business but a unique solution. The solution that attracts and retains customers and also earns loyalty. And to make such an app, you need to follow the ideal app development process as following.
- Create A Lean Canvas Model According To Your Business Model For Salon Appointment Booking App;
- Prepare A Product Requirement Document;
- Create Wireframes & Prototype;
- Select Technology Stack For Your App Development;
- Break Down The Project Into Deliverable Milestones;
- Carry Out Frontend And Backend Development;
- Quality Assurance And User Testing;
- Receive Feedback And Iterate Your Technology Product
What is the cost to develop a beauty & salon appointment application?
A beauty salon app is promising, and it is a modern solution to the customer’s modern needs. Depending on the platform you target, the technology stack you choose, the features, the complexities, and the location of your development partner, the final cost of development varies. You will need a project manager, UI/UX designer, programmers, backend developers, and testers. However, you can expect the cost of development to fall between $4500 to $10,000.
For any further information or cost approximate discussion, you can contact our experts.
Are you planning to develop a beauty salon app?
Uber for beauty & salon treatments is the need of the hour and a goldmine for the salon business. However, to make your on-demand app popular amongst the audience, you need to consider every single expectation of the client.
You need to understand how they would want themselves to be pampered right through their bookings until the treatment. Online salon service apps are indeed a life savior, especially for the women hustling hard with the 9 to 5 jobs.
You can check out our work folio for Salon Appointment Booking Solution. Our team of developers has expertise in developing a variety of on-demand applications. Contact us to make an app like StyleSeat. Hurry up; we are waiting.