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Title slide showing CEO/CTO executive with a tablet reading 30 actionable insights for evaluating web application development company

30 Actionable Insights to Evaluate Custom Web Application Development Company

Sanjay Kidecha,

Hiring a custom web application development company without proper evaluation is a risky proposition. What if they leave in the middle of the project, or their promises become empty echoes? 

You thought you had found your perfect development partner, only to realize they have a knack for vanishing acts. Communication dwindles, promises go unfulfilled, and your project becomes a forgotten relic in their queue. 

Or, let’s assume you found an excellent development company and managed to create a good web app. Your web app is now live. But what happens when performance or security issues arise, or updates are needed?

If the potential risks of hiring a shady custom web app development company is haunting you, this is for you. We are here to save your project from budget disasters, delays, subpar quality and security, or a lack of support. 

Choosing the right company is the key to unlocking a successful web app that wows your users and propels your business forward. We won’t let the dark side of hiring mishaps cast a shadow over your dreams.


By letting you in on benchmarks that enterprises evaluate before hiring a custom web application development company!

So, buckle up to learn how to evaluate whether a web app development company is worth your project. 

But first, have you decided what type of web app you want to create for your business?

Before you start evaluating software companies, you must have a clear picture of what you want from them. Or else, it would be difficult to conclude why or why not a custom web app development company is suitable for your business. What is the possible answer to this question? Let’s see.

eCommerce web app: 

If you want to sell products or services online and provide a seamless shopping experience, use an eCommerce Web App. Customize it to match your brand, manage inventory, process payments, and offer personalized promotions to attract and engage customers.

Enterprise web app: 

An Enterprise Web App is the way to go if you need to streamline internal processes, enhance collaboration, and improve organizational communication. To boost productivity and efficiency, you can customize it to fit your needs, whether project management, document sharing, or data analytics.

CRM web app: 

A CRM (Customer Relationship Management) Web App is an excellent choice for effective customer management and nurturing strong relationships. Customize it to align with your sales processes, and track leads, automate tasks, and provide personalized customer service, ensuring satisfied and loyal customers.

CMS web app: 

To quickly create, edit, and publish content on your website, a Content Management System (CMS) Web App is ideal. Customize it to manage media, permissions, and templates, making it user-friendly for content creators and ensuring a consistent online presence.

Social Media web app: 

If you want to foster collaboration and communication among your team members, a Collaboration and Communication Web App is the perfect fit. Customize it with features like real-time messaging, file sharing, task management, and collaborative document editing to enhance teamwork and productivity.

Booking systems: 

If your business relies on bookings and appointments, a Booking and Reservation Web App is essential. Customize it to enable your customers to conveniently make bookings, schedule appointments, and manage reservations online, saving time for your business and customers.

So, finalizing what type of web application you want to customize based on your business needs is crucial. After that, you will need a technology partner to carry out the development for you.

Clicking on this image will take you to our custom web application development 2023 guide blog page.

Let us dive into the 30 actionable insights that would help you define whether the custom web application development service provider is genuine.

Standard Benchmarks that certify as a green flag for a custom web application development company!

Your objective for this Evaluation should be to create criteria. You then follow the same to filter your list of software companies and find a custom web app company that meets all essential needs. The fundamental factors that every product owner considers to customize their criterion for software companies include:

Experience and Expertise:

Experience is gained over years of hard work. However, nowadays, after working on a couple of projects, companies label themselves as experienced web development companies. 

This deceitful act goes unnoticed when product owners get trapped in their sugar-coated, unrealistic promises of the fastest project delivery. As a result, you receive a custom web app full of bugs. Then, it takes the inexperienced company more than a development timeline to make it bug-free. 

To ensure this does not happen with your web app project, here are some actions you can take beforehand.

  • Look for a company with a proven custom web application development track record.
  • Analyze the company profile across listing sites, including Clutch, Goodfirms, and LinkedIn, to validate the company’s years of experience.
  • Consider their experience working with businesses similar to yours.
  • Check their diverse portfolio showcasing their expertise in different industries and technologies.
  • Look for case studies or client testimonials that demonstrate their successful project outcomes.
If you are looking for an experienced company for your custom web app project then clicking on this link will take you to our contact us page.

Portfolio and Track Record:

Dive into their work after filtering the companies through their experience. You will evaluate whether the company’s projects tick the boxes of successful web apps. You can run the below analysis to assess any software company’s portfolio.

  • Evaluate the quality and variety of their previous projects in their portfolio.
  • Check if they have experience developing web apps similar to what you envision.
  • Look for evidence of successful deployments and positive client feedback.
  • Consider the scalability and performance of the web apps they have developed.

Technical Skills and Technologies:

Now is the time to get serious as the companies left on your list have good experience and a positive track record. So the next thing to evaluate is their technical skills and technological adaptability. How can you do that? Conduct the below analysis.

  • Assess their technical skills in web app development, programming languages, and frameworks.
  • Look for expertise in relevant technologies such as front-end and back-end development, databases, security, and integration.
  • Consider if they stay up-to-date with the latest industry trends and emerging technologies.
  • Look for certifications or partnerships with technology providers that indicate their technical competence.

Pricing and Value for Money:

You will have a handful of companies by this stage of Evaluation. But you cannot choose any randomly as there is one more crucial aspect to evaluate and compare, i.e., a Pricing Model.

The image shows the pricing models of custom web application development companies.

There are three pricing models. The details for the same are: 'Fixed Time/Fixed Cost Model: 
Hand-pick a dedicated team with the right skills and expertise for a fixed project cost.

Time & Material Model: 
Hire resources based on the project requirements and pay for time and resources.

Dedicated Team Model: 
Outsource whole projects or specific deliverables to a dedicated team of experts.'

Custom Software development companies offer services mainly based on three models: Time and Material, Fixed Project, or Extended Team. How much they charge through each model depends on their experience and location. 

To decide which one is the best for the budget and required quality level, you can look into a few factors, such as:

  • Evaluate their pricing structure and compare it with market rates.
  • Consider the value they provide for the cost rather than solely focusing on the lowest price.
  • Look for transparent pricing models and contracts that outline deliverables and timelines.
  • Assess if they offer additional services such as maintenance, support, and future enhancements.

Finding a custom web application development company that excels in these factors may increase your chances of a successful partnership. 

But what if you want a long-term technical partner to create a high-quality web app that meets your business objectives? 

Criteria to Evaluate the Sustainability of a Custom Web Application Development Company

You must broaden your Evaluation criteria to hire a software company that delivers high-quality web apps and fosters long-term partnerships. Let us discuss what can help you evaluate if the company will meet your requirements and offer you long-term support. 

Development Process and Methodology:

The Development method is a systematic approach custom web app development companies use to create software products. Agile, Rapid, Waterfall, and Scrum are some examples of development methodologies. Only some companies follow the same approach.

Hence, you must ask about the development methodology followed by your potential web app company. Then, verify if that approach is ideal for your project, too. Other aspects you must look into include, 

  • If their methodology promotes iterative development and collaboration.
  • Check if they involve clients in the development process, seeking feedback and incorporating changes.
  • Consider their project management, communication, and testing approach to ensure smooth progress and timely delivery.

Scalability and Long-term Partnership:

More often than not, companies help clients with custom web app development till the deployment only. And when it comes to scaling up the web app, it becomes difficult for other developers to understand the software. Consequently, it increases downtime during the process and the risk potential of losing future revenue to competitors. 

That is why you must hire a custom web app development company that stays with you even after the deployment. So, you won’t have to find other developers to add features, functionality or upgrade your web app. 

But how can you ensure hiring such a technology partner? 

  • Evaluate if the company can support your web app’s growth and scalability needs.
  • Consider their ability to handle increased traffic, user demands, and future feature enhancements.
  • Look for signs of a long-term partnership mindset, such as ongoing support and maintenance services.
  • Consider their ability to adapt to changing technologies and market trends to ensure your web app remains competitive.

Cultural Fit and Trust:

Common social values and philosophies between you and your app development company foster a long-term relationship. So, when looking for a reliable technology partner, take time and evaluate their beliefs. Besides development methods and tech principles, what drives them? To find the answers, you can follow the below practices:

  • Consider the company’s values and culture to ensure alignment with your own.
  • Look for good communication and transparency in their interactions.
  • Consider their ability to understand your business needs and provide tailored solutions.
  • Look for testimonials or references that speak to their reliability, professionalism, and trustworthiness.

Domain-specific Expertise

Confirming their expertise in your specific industry is necessary when you plan on hiring a long-term app development partner. You want developers to refrain from experimenting with their skills on your project. Prior experience in your industry-related web apps will help them understand your requirements better even when you cannot convey them. Here is how you can validate if they are well-versed in your industry.

  • Look into custom web app projects they have delivered and see how many are related to your industry.
  • Skim their online profiles and evaluate what industry they have built their reputation around or are famous for.

How will you ensure hiring a reliable custom web application development company?

You know quite a lot about evaluating a custom web app development company now. So, all you need to do is keep those 30 actionable insights in mind and follow the following process: 

Step 1: Research, research, research:

Curate a list of companies based on location and expertise. Then, dive into their website, portfolio, and client testimonials to gauge their experience and track record of success.

Step 2: Look for compatibility:

Schedule interviews or meetings to assess their communication skills, responsiveness, and understanding of your project.

Step 3: Validate with references:

Request references from past clients and candidly discuss their experience working with the company.

Step 4: Evaluate expertise:

Inquire about their technical skills, technologies used, and relevant project experience to ensure they can handle your requirements.

Step 5: Focus on long-term support:

Review their post-development support and maintenance offerings to ensure they’ll be there for you even after the initial project is completed.

Evaluate and Hire the Best!

Now that you understand the evaluation criteria, you’ll be well on your way to finding a reliable and trustworthy custom web app development partner who can deliver the results you’re looking for. 

Remember, if it takes time to find the right fit, it will pay off in the long run. It would help if you were a little patient in your search for the perfect tech partner and never hesitated to ask for help.

We are super excited to be evaluated by you. You can start your evaluation by clicking on this image. Clicking on it will take you to our contact us page.

Sanjay Kidecha

Sanjay Kidecha is the Chief Operating Officer at Kody Technolab, where he seamlessly blends his expertise in operations, finance and technology to drive innovation and operational excellence. A passionate advocate for digital transformation, Sanjay writes extensively about how various industries can leverage technology to stay ahead. His insights on emerging trends and practical guides helps leading companies navigate this fast-paced tech world.

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