After 16 years and eight months of announcing at WWDC, the Apple Vision Pro is finally here to dissolve the boundaries of the real and digital world! But what does it mean for businesses, entrepreneurs, and existing apps?
Should they bet on building an Apple Vision Pro app or not? And even if they invest in VisionOS app development for the sake of Apple’s Vision Pro trend, would it be worth it? The device is about $3500 and is only available in the USA for now, making enterprises question Apple Vision Pro’s use cases.
Given the innovative technology, based on the app’s nature/categories, there can be a range of Apple Vision Pro use cases. So, let’s explore how worthwhile Apple Vision Pro can be for industries and businesses!
What is Apple Vision Pro?
Apple Vision Pro is a mixed-reality headset. While the VR/AR landscape constantly evolves, Apple Vision Pro stands out with its unique blend of features, powerful technology, and user-centric design.
Unlike purely VR headsets that block out the real world or AR headsets that overlay information on top of it, Apple Vision Pro seamlessly blends both. On top of that, it allows you to interact with virtual objects within the context of your physical environment, creating a more natural and intuitive experience.
The AR & VR market is growing, with the United States being one of the leading countries in adoption and revenue generator, and Vision Pro launches also bring business opportunities.
Enterprises can create immersive product demonstrations, training simulations, collaborative workspaces, and more, pushing the boundaries of user interaction and engagement.
But what does Apple Vision Pro look and feel like?
Apple Vision Pro offers a comfortable, immersive viewing experience. It embodies elegance and sophistication with a design prioritizing user comfort and ease of interaction, making extended wear and use feel natural. That’s not it. The spatial computing headset taps into horizons of mixed reality that would take you to another dimension of reality. For example,
Features of Apple Vision Pro:
- Spatial Computing: Apple’s first spatial operating system, VisionOS, allows for the finest mixed reality experiences by integrating digital content with physical surroundings.
- Eye tracking and hand tracking: Thanks to Apple AR glasses, you can naturally interact with the digital world using your eyes and hands!
- Voice control: Apple Vision Pro allows you to use your voice to control the device and interact with apps.
- Wide field of view: You can run multiple apps simultaneously in 3D space created around your environment and be more productive by multitasking.
- Enhanced Connectivity: Vision Pro apps can easily sync with core programs like Siri, Contacts, Calendar, etc., facilitating interaction across apps and games.
- High-Performance Hardware: Supports detailed and complex visualizations.
- User-Centric Design: Ensures comfort and accessibility for extended use.
So, how can businesses benefit from all these super futuristic features of Apple Vision Pro? Let’s explore!
Top 10 Apple Vision Pro Use Cases: How can businesses capitalize on Apple’s latest innovation?
AR & VR headsets have been used for entertainment and gaming so far. However, the advent of Apple Vision Pro opens up opportunities for other industries as well, offering diverse use cases. Below are some of the most impactful use cases of Apple Vision Pro for businesses and users.
1. Immersive entertainment
Apple Vision Pro offers a variety of use cases, such as immersive entertainment, which allows users to experience movies, shows, and games in a virtual theater environment with high resolution and spatial audio, creating a feeling of being part of the action. This provides a captivating and immersive experience for users, enhancing the overall entertainment experience.
Many big names have already grabbed the opportunity, allowing their users to consume content like never before. The list of Apple Vision Pro compatible entertainment apps includes
- Apple TV
- Disney+
- Amazon Prime Video
- Crunchyroll
- IMAX.
2. 3D memories
Leveling up from high-quality videos and live photos, this Apple device lets people capture and relive cherished moments in 3D with spatial photos and videos. That means users can virtually revisit their photo and video gallery with added depth and detail. Beyond innovation, this feature connects users on a personal level, allowing individuals to create and preserve memories in a unique and immersive way.
3. Enhanced collaboration
The MR glasses also enhance collaboration by enabling users to utilize digital avatars during video calls for more engaging and interactive meetings or presentations. Given the current “work-from-anywhere” culture, this functionality fosters a sense of presence even in remote settings. Leading collaboration apps are already up on the Vision Pro app store, including,
- FaceTime
- Zoom
- Slack
4. Streamlined workflow
Businesses can leverage Apple Vision Pro’s features in various ways. For example, its capability to multitask seamlessly with an immersive workspace enables efficient project management, 3D model manipulation, and design creation within the virtual space.
Consequently, businesses can easily streamline their workflow processes and enhance collaboration with a more immersive and intuitive interface for project management and design tasks. To boost productivity and streamline workflow, widely used apps have already embraced VisionOS, including
- Notion
- Microsoft 365 apps
5. Virtual Try-On
Furthermore, Apple Vision Pro’s virtual try-on feature can act as a lead magnet for businesses, specifically in the retail sector. By implementing virtual try-on experiences, companies can provide a more personalized and interactive shopping experience, setting themselves apart from competitors. Consequently, this capability enhances customer engagement and satisfaction, leading to higher conversion rates and reduced return rates for online purchases.
6. Medical Training
Apple Vision Pro also presents significant opportunities for businesses in the healthcare industry. For example, medical training centers can improve skill acquisition and knowledge retention by creating interactive and immersive simulations that allow medical professionals to practice various procedures in a realistic environment.
7. Virtual Property Tours
Taking advantage of Apple Vision Pro functionalities, real estate apps can offer virtual tours of properties. So that buyers and tenants can explore homes remotely with greater detail and ease. The 360° look of properties in a virtual environment with an interactive experience would potentially eliminate physical property visits, expediting the decision-making.
8. Pre-Travel Exploration
Travel apps can employ Apple Vision Pro, allowing users to explore different destinations remotely before visiting. Travelers can experience the local culture and landmarks virtually. This approach can significantly impact the travel and tourism industry by providing a unique and engaging way for prospective travelers to preview destinations, ultimately influencing travel decision-making and enhancing pre-trip excitement.
9. Architectural design
In the architectural and product design sectors, Apple Vision Pro usage can facilitate the visualization and refinement of architectural designs in a 3D space. Moreover, designing and prototyping products in a virtual environment would lead to faster iterations and more efficient design processes. Consequently, this Apple Vision Pro use case would drive improved collaboration, streamlined decision-making, and accelerated product development cycles.
10. Immersive Fitness Training
Another promising use case of Apple Vision Pro is in the Fitness industry. By building an Apple Vision Pro app, fitness and wellness businesses can offer virtual training sessions, personalized workout programs, and real-time feedback to their clients. Furthermore, gyms, personal trainers, and fitness centers can use this technology to provide a more engaging and interactive fitness experience, ultimately attracting and retaining more clients.
What should enterprises do to leverage Apple Vision Pro for their business growth?
Businesses and developers considering developing or upgrading their apps for the Apple Vision Pro, running VisionOS, have a compelling opportunity to tap into advanced spatial computing and augmented reality (AR) capabilities. Here’s a breakdown of what you should do, the process of upgrading existing apps, and the benefits of targeting the Vision Pro audience.
Building or Upgrading to VisionOS Apps
1. Evaluate Compatibility and Goals: Assess whether your current app or service can benefit from Apple Vision Pro’s unique features before VisionOS app development. VisionOS apps offer immersive experiences, blending physical and digital elements. Determine if your app can leverage AR, 3D content, or spatial interactions to enhance user engagement.
2. Understanding VisionOS Development: Ensure you hire VisionOS Developers who are aware of VisionOS SDK, including tools and frameworks like Xcode, SwiftUI, ARKit, and RealityKit. These tools are from the Apple ecosystem designed to work seamlessly together, providing rich features for creating spatial computing experiences.
3. Upgrading Existing Apps: If you have an existing iOS or iPad app, you can adapt it for VisionOS. Converting the iOS app to the VisionOS process involves assessing your app’s UI and UX to ensure it fits within the spatial computing context. SwiftUI for UI elements, providing they are conducive to 3D and AR experiences. Also, consider leveraging ARKit for enhanced AR capabilities within your app.
4. Leveraging New VisionOS Features: Unique VisionOS features, such as eye-tracking, hand gestures, and spatial audio, empower a more engaging user experience. With these features, you can make interactions more intuitive and immersive, distinguishing your app on the Vision Pro platform.
Why Target Vision Pro Users
1. Early Adopter Engagement: Vision Pro users will likely be early adopters of new technologies, eager to explore and use innovative applications. Targeting these users can help you gain valuable feedback and build a solid user base early on.
2. Enhanced User Experiences: The Vision Pro’s hardware capabilities offer unparalleled immersive experiences. By designing your app to leverage these capabilities, you can provide functionalities and experiences not possible on other devices, setting your app apart.
3. Brand Differentiation: By being among the first to enter the VisionOS ecosystem, your brand can establish itself as a leader in innovation and technology. This differentiation can be a key factor in attracting customers and gaining a competitive edge.
4. Access to New Markets: The unique features of Vision Pro may enable applications in new or underserved markets, such as education, healthcare, real estate, and entertainment, by providing immersive, interactive experiences that enhance learning, visualization, and remote collaboration.
Complementary Benefits of Developing a Vision Pro App
- Increased Engagement: The immersive nature of Vision Pro apps can lead to higher user engagement and retention rates.
- Premium User Base: Vision Pro users will likely value high-quality, innovative experiences, which could lead to a higher willingness to pay for premium features or content.
- Innovative Brand Image: Aligning your product with cutting-edge technology enhances your brand’s image as an innovator and leader in tech.
- First-Mover Advantage: Early entry into the VisionOS app market can provide a competitive advantage, establishing your app as a go-to solution before the market becomes saturated.
When are you adding your app to the VisionOS app store?
Apple Vision Pro is a sensation of the decade. Developing or upgrading apps for Apple Vision Pro and VisionOS offers businesses and developers a unique opportunity to innovate and capture the attention of a tech-savvy audience. By leveraging the advanced features of VisionOS, apps can provide highly immersive and interactive experiences that engage users in new and profound ways.
Use cases of Apple Vision Pro will keep increasing as and when its usage grows worldwide. Hence, it’s the right time for businesses that want to stay ahead in the tech-driven world to find a VisionOS app development company. A reliable tech partner with Apple ecosystem mastery, like Kody Technolab Limited, will help you capitalize on this latest innovation.
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