Gulf News Spotlights Kody Technolab Ltd’s Odigo Robots in UAE’s First In-Store Robotic Advertising Network 



The Gulf News, a UAE business publication, recently reported on the Kody LuLu Retail partnership. The partnership launches the UAE’s first in-store robotic advertising network. LuLu Retail and Kody Middle East Holding UAE, powered by Kody Technolab Ltd, signed the agreement. The agreement places 62 AI-enabled Odigo robots across 30 LuLu stores. Together, they form an AI-powered robotic in-store retail media network. LuLu now offers a retail media network UAE brands can use in store. 

Odigo Brings AI Retail Advertising to the LuLu Shopping Floor 

The Gulf News AI robots feature describes a mobile retail media platform built around Odigo robots. The LuLu Retail AI robots move autonomously through stores. Odigo is both a retail advertising robot and an AI advertising robot for shoppers. Each Odigo advertising robot helps shoppers find their way, locate products and discover promotions. Robotic in-store advertising keeps brand messages close to the point of purchase. Campaign content can be updated in real time and tailored by location, store or market. Advertisers gain sharper relevance and greater flexibility. 

Kody Technolab’s Robotics Carries Robotic Retail Advertising Across UAE Stores 

Kody Middle East Holding UAE, powered by Kody Technolab Ltd, delivers the Odigo retail robot to LuLu Retail’s stores. The deployment brings robotic advertising UAE shoppers can engage with at significant scale. The MoU was signed in Abu Dhabi. Saifee Rupawala, CEO of LuLu Retail, signed it with Sanjay Kidecha, CEO of Kody Middle East Holding. Senior leaders from both teams were present. Kidecha noted that Kody Odigo brings advertising closer to the shopper by making it “mobile, interactive and measurable.” 

The network is now live across participating LuLu stores. Brands, agencies and media buyers can run interactive campaigns there. The launch extends Kody robotics UAE presence, built through Odigo deployments in malls, events and public venues. The partnership brings retail robotics UAE shoppers can use across a national chain. 

Media Recognition for Kody’s AI Robots in UAE Retail 

We thank Gulf News for featuring the launch. The Gulf News robotics coverage shows how AI robots in UAE stores can open a new advertising channel. 

Through Odigo and Kody Middle East Holding, Kody Technolab continues to build AI retail technology UAE retailers can deploy. Odigo’s in-store advertising technology serves GCC retail media and the wider retail sector. 

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